한국신뢰성학회지:신뢰성응용연구 (Journal of Applied Reliability)

  • 제16권1호
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  • Pages.15-25
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  • 2016
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  • 1738-9895(pISSN)
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  • 2733-8320(eISSN)
한국신뢰성학회 (The Korean Reliability Society)
권호 표지

로컬푸드의 성장요인 분석: 완주 로컬푸드의 신뢰성향상을 중심으로

An Analysis of the Growth Factors of Local Food

  • 투고 : 2016.01.23
  • 심사 : 2016.02.29
  • 발행 : 2016.03.25
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초록

Purpose: The purpose of this study is to identify the success factor of local food markets compared to other types of markets such as large discount stores. Methods: SWOT analysis was conducted. In addition to the analysis, we also have interviewed the local farmers and retailers to elaborate the analysis results. Results: The study shows the success factors to the local markets are minimizing the stages of distribution channels, shortening the travel distance from producers to consumers, providing fresh foods, maintaining small amount of production system, and supporting customers. Conclusion: Customer satisfaction is one of the key factors for the successful growth of local food markets. It is strongly recommend to find strategic ways of meeting customer needs since the local food markets are facing tough competition form the large retail stores armed with huge amount of capitals and infrastructures.

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참고문헌

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