농촌지도와개발 (Journal of Agricultural Extension & Community Development)

  • 제23권1호
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  • Pages.101-114
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  • 2016
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  • 1976-3107(pISSN)
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  • 2384-3705(eISSN)
한국농촌지도학회 (Korean Society of Agricultural Extension)
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로컬푸드 이용자의 추구편익에 따른 시장세분화

The Benefit-Sought Segmentation of Local Food Consumers

  • 투고 : 2016.02.15
  • 심사 : 2016.03.24
  • 발행 : 2016.03.30
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초록

Local food in rural area as a rural growth tool has to adapt to current market mechanisms by communication and promotion techniques. We need to know what and how local food consumers seek their benefits to market segmentations. The primary purpose of this study was to segment and profile the benefits of local food consumer so as to provide a better understanding of local food in Korea. A self-administered survey was obtained from 448 food consumer in the study area. Three distinct segments were identified based on the benefits; profit seeker (39.7%), passive consumers (19.0%), and value seeker (42.2%), and these were profiled with respect to socio-demographics and local food attitude-related features.

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피인용 문헌

  1. 로컬푸드 구매 영향 요인 - 로컬푸드와 대형마트 소비자 비교 - vol.26, pp.4, 2016, https://doi.org/10.12653/jecd.2019.26.4.0221
  2. 펫푸드(반려동물 식품) 선택속성에 대한 소비자 특성 분석 vol.28, pp.2, 2016, https://doi.org/10.12653/jecd.2021.28.2.0085