Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지
DOI QR코드

DOI QR Code

The Effect of Individual's Flow and Stress on Subjective Well-being in Social Network Services

소셜 네트워크 서비스에서 사용자의 플로우와 스트레스가 주관적 안녕감에 미치는 영향

  • 고준 (전남대학교 경영학부) ;
  • 이성준 (주식회사 나래에스앤아이) ;
  • 누립국 (전남대학교 전자상거래협동과정)
  • Received : 2016.01.20
  • Accepted : 2016.01.29
  • Published : 2016.03.31
Download PDF
⟨ Previous Next ⟩

Abstract

Most of the SNS users argue that they feel techno-stress or digital fatigue when they use SNS. As the relationships in the SNS expand, users may feel work overload, digital fatigue, and techno-stress which are caused by the time and effort for the retaining the existing relationships established via SNS. The SNS activities require users' time and effort to update their profiles and the current news of them, responding to online friends' contents. Thus, more relationships they have, more stress they can feel. This study tries to examine the key factors that can affect subjective well-being of individuals in Social Network Service (SNS) usage. Therefore, this study, based on the previous literature, investigates what the sources of SNS stress are and how SNS stress and flow affect subjective well-being of SNS users. Major findings of this study from an empirical analysis with 201 SNS user respondents who have accessed SNS at least one time within one month are as follows. First, perceived opportunity cost and reputation recognition in SNS usage were found to have significant effects on negative emotion. Second, individual's flow in SNS was significantly affected by challenges and interactions, and had a significant impact on positive emotion. However, SNS users' flow did not show a positive relationship with their satisfaction of life. This study contributes to the expansion of theoretical discussion about the effect of individual's SNS usage on quality of life in validating whether SNS usage can bring individuals subjective well-being. Implications of the study findings and future research directions are also discussed.

Keywords

References

  1. Brod, C., Technostress : The Human Cost of the Computer Revolution, Addison-Wesley, 1984.
  2. Burke, P.J., "Identity Processes and Social Stress", American Sociological Review, Vol.56, No. 6, 1991, 836-849. https://doi.org/10.2307/2096259
  3. Cho, E.K., "Psychology of Quality of Life : Emotional Balance and Quality of Life", Symposium Report of Korean Psychological Association, 1995, 23-43. (조은경, "삶의 질의 심리학 : 정서적 균형과 삶의 질", 한국심리학회 춘계심포지엄자료집, 1995, 23-43.)
  4. Csiksczentmihalyi, M., Flow : The Psychology of Optimal Experience, New York : Harper and Row, 1990.
  5. Diener, E.D., "Subjective Well-being", Psychological Bulletin, Vol.95, No.3, 1984, 542-575. https://doi.org/10.1037/0033-2909.95.3.542
  6. e-Today, "Too Much Is as Bad as Too Little, Does SNS Make People Tired?", 2013, Available at URL : http://www.etoday.co.kr/news/section/newsview.php?idxno=725770(Accessed January 19. 2016.) (이투데이 인터넷신문 기사, "과유불급, SNS가 사람을 피곤하게 만든다?", 2013, URL : http://www.etoday.co.kr/news/section/newsview.php?idxno=725770.)
  7. Hoffman, D.L. and T.P. Novak, "Marketing in Hypermedia Computer-Mediated Environments : Conceptual Foundations", Journal of Marketing, Vol.60, No.3, 1996, 50-68. https://doi.org/10.2307/1251841
  8. Kim, K.D., H.J. Kim, and Y. Bae, "Exploring the Concept and Determinants of SNS(Social Network Service) Fatigue", Information and Society, No.26, 2013, 102-129. (김경달, 김현주, 배 영, "소셜 네트워크 서비스(SNS)의 피로감 요인에 관한 연구", 정보와 사회, No. 26, 2013, 102-129.)
  9. Kim, M.S. and D.J. Lee, "The Role of Digital Fatigue and Flow in SNS Usage", e-Business Studies, Vol.13, No.1, 2012, 67-87. (김명수, 이동주, "소셜 네트워크 서비스 이용에 있어서의 디지털 피로감과 플로우의 역할", e-비즈니스연구, 제13권, 제1호, 2012, 67-87.) https://doi.org/10.15719/geba.13.1.201203.67
  10. Kim, S.H. and H.S. Park, "Empirical Study on Antecedents and Consequences of Users' Fatigue on SNS and the Moderating Effect of Habit", Journal of the Korea Society of IT Services, Vol.14, No.4, 2015, 137-157. (김상현, 박현선, "SNS에서의 사용자 피로감의 선행 및 결과 요인과 습관의 조절효과에 관한 실증 연구", 한국IT서비스학회지, 제14권, 제4호, 2015, 137-157.) https://doi.org/10.9716/KITS.2015.14.4.137
  11. Korean Sociological Association, An Analytical Framework for Measurement of Citizen's Quality of Life, Korean Sociological Association, 2011. (한국사회학회, "국민 삶의 질 측정을 위한 분석틀", 한국사회학회, 2011.)
  12. Kwahk, K.Y. and H.J. Kim, "The Effect of Social Network Stress on Social Media Switching Intention", Conference of Korean Association of Industrial Administration, Summer, 2011, 83-114. (곽기영, 김효준, "소셜 네트워크 스트레스가 소셜미디어 전환의도에 미치는 영향", 한국산업경영학회, 하계발표논문집, 2011, 83-114.)
  13. Kwon, S.J., "The Exploratory Analysis of Subjective Well-being in Internet Continuance to Use", Journal of the Korea Society of IT Services, Vol.8, No.4, 2009, 1-16. (권순재, "인터넷의 지속적 상용의도에서 주관적 안녕감에 대한 탐색적 분석", 한국IT서비스학회지, 제8권, 제4호, 2009, 1-16.)
  14. Kwon, G.Y. and D.G. Lee, "A Study on the Impact of Personal Characteristics on the Use of Smart-phone", Korean Business Review, Vol.5, No.3, 2012, 81-102. (권귀영, 이동건, "개인의 특성이 스마트폰 사용에 미치는 영향에 관한 연구", 한국비즈니스리뷰, 제5권, 제3호, 2012, 81-102.)
  15. Lazarus, R.S. and S. Folkman, Stress, Appraisal, and Coping, New York : Springer, 1984.
  16. Lim, M.S., "Social Network Induced Stress on Coping Behaviors of Consumers", Journal of Human Resource Management Research, Vol.20, No.4, 2013, 111-136. (임명서, "소셜 네트워크 스트레스가 소비자의 대처행동에 미치는 영향", 인적자원관리연구, 제20권, 제4호, 2013, 111-136.) https://doi.org/10.14396/jhrmr.2013.20.4.111
  17. Mo, H.S., M.R. Park, and D.H. Ha, "Mediating Effect of Self-efficacy on the Relationship between Big Five Personality Factors and Subjective Well-being", Korean Journal of Educational Psychology, Vol.27, No.3, 2013, 761-781. (모화숙, 박미라, 하대현, "Big5 성격요인과 주관적 안녕감간의 관계에 대한 자기효능감의 매개효과", 교육심리연구, 제27권, 제3호, 2013, 761-781.)
  18. Naverpedia, "SNS Fatigue Syndrome", Available at URL : http://terms.naver.com/entry.nhn?docId=1987181&cid=472&categoryId=472(Accessed January 22. 2016). (네이버지식백과, "SNS 피로증후군", Available at URL : http://terms.naver.com/entry.nhn?docId=1987181&cid=472&categoryId=472.)
  19. Naverpedia, "Stress", Available at URL : http://terms.naver.com/entry.nhn?docId=1117264&cid=40942&categoryId=32310(Accessed January 22. 2016.) (네이버지식백과, "스트레스", Available at URL : http://terms.naver.com/entry.nhn?docId=1117264&cid=40942&categoryId=32310.)
  20. Novak, T.P., D.L. Hoffman, and Y.F. Yung, "Measuring the Customer Experience in Online Environments : A Structural Modeling Approach", Marketing Science, Vol.19, No.1, 2000, 22-42. https://doi.org/10.1287/mksc.19.1.22.15184
  21. Park, K.J. and J. Koh, "Determinants of Individual's IT Usage Intention-Focusing on the Coupling Effect in the SNS Context", Korean Management Review, Vol.43, No.6, 2014, 2155-2174. (박경자, 고 준, "정보기술 사용의도의 결정요인 : SNS에서의 커플링 효과를 중심으로", 경영학연구, 제43권, 제6호, 2014, 2155-2174.)
  22. Park, K.J., J. Koh, and S.B. Park, "Why Do Social Network Service Users Stop Using the Service? : Focusing on Perceived Costs and Coupling Effect", Journal of Internet Electronic Commerce Research, Vol.15, No. 1, 2015, 1-16. (박경자, 고 준, 박승봉, "소셜 네트워크 서비스 사용중단의 왜 발생하는가? : 지각된 비용과 커플링 효과를 중심으로", 인터넷전자상거래연구, 제15권, 제1권, 2015, 1-16.) https://doi.org/10.1007/s10660-015-9173-8
  23. Park, S.C. and J. Koh, "Does a Smart Device Really Enhance Quality of Life(QoF)? : The Moderating Effect of Technostress and the Mediating Effect of the Work-home Balance", Korean Management Review, Vol.43, No.5, 2014, 1707-1733. (박상철, 고 준, "조직 내 스마트기기 활용이 과연 삶의 질을 높이는가? : 테크노스트레스 조절효과와 업무-가정생활간의 균형 매개효과를 중심으로", 경영학연구, 제43권, 제5호, 2014, 1707-1733.)
  24. Park, C., "A Critical Review of Flow Researches in Online Consumer Behavior", Journal of Consumer Studies, Vol.19, No.2, 2008, 65-92. (박 철, "온라인 소비자행동에서 플로우 연구에 대한 비판적 검토", 소비자학연구, 제19권, 제2호, 2008, 65-92.)
  25. Rogers, E.M., Communication Technology : The New Media in Society, New York : The Free Press, 1986.
  26. Samsung Economic Research Institute, "10 Hit Products in 2008", 2008, Available at URL : http://blog.naver.com/zzuzzury?Redirect=Log&logNo=70040130531(Accessed January 30. 2016). (삼성경제연구소, "2008년 10대 히트 상품", 2008, Available at URL : http://blog.naver.com/zzuzzury?Redirect=Log&logNo=70040130531.)
  27. Suh, E.K. and J.S. Koo, "A Concise Measure of Subjective Well-being COMOSWB) : Scale Development and Validation", Korean Journal of Social and Personality Psychology, Vol.25, No.1, 2011, 95-113. (서은국, 구재선, "단축형 행복 척도(COMOSWB) 개발 및 타당화", 한국심리학회지 : 사회 및 성격, 제25권, 제1호, 2011, 95-113.)