THE INTERNATIONAL COMMERCE & LAW REVIEW (무역상무연구)

The Korean Research Institute of International Commerce and Law (한국무역상무학회)
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How to Enhance using e-Marketplace by Korean Small & Medium Trading Companies?

수출중소기업의 e-Market place 활용증대전략 - 광주 소재 수출기업을 중심으로 -

  • Received : 2016.01.31
  • Accepted : 2016.02.19
  • Published : 2016.02.29
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Abstract

The main objective of this study is to examine the mediating effect of 'e-trust' on the relationship between the antecedents related to e-marketplace and the intention of using e-marketplace. Data was collected from a survey of 169 exporting firms in Gwangju, Korea. The results of the study are as follows ; First, 'e-trust' is produced a mediating effect when technology and government factors affect the intention of using e-marketplace. However, "e-trust" does not play a mediating role in the relationship between company factor and the intention of using e-marketplace. Second, technology factor, government factor and company factor have a positive impacts on the intention of using e-marketplace. Accordingly, in order to enhance the intention of using e-marketplace, small & medium exporting firms in Korea should try more to prepare for factors related to technology and company. In addition to these, government should give full support to be prepared for regulations and systems related to e-marketplace. If e-trust were properly built, the enhancement of using e-marketplace would be taken place more smoothly. So most of exporting firms can participate in e-marketplace more actively.

Keywords

References

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