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A Study on the Improvement of User Centered Public Service Design - focused on Sung-Nam local tax bills

수요자 중심의 공공서비스 디자인 개선방안 - 성남시 지방세 고지서 디자인 개선안을 중심으로

  • 박진희 (용인대학교 미디어디자인학과)
  • Received : 2016.01.29
  • Accepted : 2016.03.20
  • Published : 2016.03.28

Abstract

I conducted this study, trying to improve the methods of Sung-Nam city local tax bills, which was based on my previous study where I suggested methods into developing redesign of tax bills. Local tax bills are labeled to be very intricate and puzzling experience to tax payers. To resolve this issue, several local governments have redesigned their tax bills for citizens; however, it was not effective. Therefore I apply the methods to protect their privacy on tax bills and provide checks on their pay bills. Also I design to distinguish between different taxes and change into a better layout for their legibility and better understanding on tax bills. From my previous study, I utilized suggestions into Sung-Nam local tax bills which changed flaws into improvements and easier understanding of the tax payers. I believe the improvements in Sung Nam local tax bills will pursue the public interest of the community through public service design innovations.

본 연구는 지방세 고지서 개선방안에 관한 본 연구자의 선행연구를 토대로 경기도 성남시 지방세 고지서의 개선방안을 진행한 후속연구이다. 식상한 디자인에 복잡하고 이해하기 어려운 지방세 고지서는 제공자 중심으로 제작되어 납세자의 이해를 저하시키고 납세라는 부정적 경험으로 시민들에게 인식되고 있다. 이에 이미 몇몇 지자체에서는 이러한 지방세 고지서를 개선시키고자 고지서 리디자인을 실행하였으나 아직 그 효과는 미미한 실정이다. 따라서 선행연구에서 제시한 개선방안을 토대로 다음과 같은 개선작업을 진행하였다. 고지서의 개인정보 유출을 방지하고 납부여부를 손쉽게 확인할 수 있도록 납부확인란을 추가하였다. 또한 세목별과 기분별로 구분될 수 있도록 차별화를 진행하였으며 납세자의 이해도 증진과 가독성 확보를 위해 레이아웃을 재배치하였다. 그리하여 선행연구에서 제시된 다양한 개선방안을 현실적으로 적용시켜 고지서의 효율적인 개선과 함께 납세자들의 이해와 경험을 증진시키고자 하였다. 본 성남시 지방세 고지서 개선작업으로 공공서비스 디자인 혁신을 통한 지역사회의 공익을 추구하고자 하였으며 선진화된 성남시의 이미지 제고에 도움이 될 것으로 믿는다.

Keywords

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