Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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The Effect of the Education Environment of Cooking Institutes on Trainees' Satisfaction and Reregistration Intentions - Moderating Effect of Education Program -

조리학원의 교육환경이 수강생들의 만족도와 재수강의도에 미치는 영향 - 교육프로그램의 조절효과 -

  • Heo, Weon-Seon (Dept. of Foodservice Management, Kyungsung University) ;
  • Lee, Jong-Ho (Dept. of Foodservice Management, Kyungsung University)
  • 허원선 (경성대학교 외식서비스경영학과) ;
  • 이종호 (경성대학교 외식서비스경영학과)
  • Received : 2015.12.14
  • Accepted : 2016.02.10
  • Published : 2016.02.29
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Abstract

As foodservice industry has been developing, more people are interested in healthy life and want to learn cooking. This study validated the moderating effect of education program on cooking institutes. Also the present study revealed cause and effect relationship among the education environment, the satisfaction and reregistration intentions by conducting a survey for trainees in cooking institutes located in Busan and Gyeongnam area. For the purposes of the study, conjunction and organic cause-and-effect relationship of entire model was validated by using an exploratory factor analysis, confirmatory factor analysis and structural equation modeling with 313 trainees who have used cooking institutes. A nested model and basic model were established to analyze the moderating effect of education program. The adjustment role of education program was validated with ${\chi}^2$ difference considering the degree of freedom between two models. As results of the analysis, the education service was statistically significant in all factors except the effect on education satisfaction. The education program has moderating effect on the relationship between the level of instructor and satisfaction degree, and between satisfaction degree and the reregistration intentions. Therefore, this study suggests that managers of cooking institutes should recruit instructors with excellent capability in order to operate the education program very well.

외식산업의 발전과 더불어 음식에 대한 관심이 증대되면서 요리를 배우려는 수요는 날로 늘어나고 있는 실정이다. 이에 본 연구는 부산 경남지역에 위치한 조리학원에 수강생들을 대상으로 교육환경이 교육만족도와 재수강의도와의 영향관계에서 학원의 교육프로그램의 조절효과를 검정하고자 하였다. 연구의 목적을 달성하기 위하여 학원수강 경험이 있는 313명을 대상으로 SPSS(18.0)과 AMOS(18.0)을 사용하여 탐색적 요인분석, 확인적 요인분석과 구조방정식 모형(Structural Equation Modeling)을 사용하여 전체모형의 접합도 및 유기적인 인과 관계를 검정하였다. 그리고 교육프로그램에 따른 조절효과를 분석하기 위하여 기본모형과 nested 관계에 있는 대안모형을 설정하였다. 그리고 두 모형사이의 자유도를 고려한 ${\chi}^2$ 차이로 교육프로그램의 조절역할을 검정하였다. 분석결과, 교육서비스가 교육만족도에 미치는 영향을 제외한 모든 요인에서 통계적으로 유의하게 분석되었다. 교육프로그램은 강사의 수준이 만족도에 미치는 영향과 만족도가 재수강의도에 미치는 영향에서 조절효과가 있는 것으로 분석되었다. 따라서 학원 경영자들은 능력을 겸비한 강사들을 채용하여 운영하여야 교육프로그램이 잘 운영된다는 시사점을 제시하고 있다.

Keywords

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