Journal of Korea Technology Innovation Society (기술혁신학회지)

Korea Technology Innovation Society (한국기술혁신학회)
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The Impact of Standardization Intensity on Sales Performance: Evidence from Korean SMEs

중소기업의 표준화 집중도가 기업의 매출성과에 미치는 영향

  • Received : 2016.07.14
  • Accepted : 2016.09.20
  • Published : 2016.09.30
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Abstract

The choice of SMEs between standardization and R&D is one of the strategies of building capabilities for achieving competitive advantages under the liabilities of newness and smallness. This paper provides empirical evidence of Korean SMEs choice between standardization and R&D. We hypothesize two possible impacts of standardization intensity on sales performance; a positive linear and a U-shaped relationship. The analysis of data on 821 Korean SMEs from information and technology, and electricity and electronics industries in 2013 shows an U-shaped relationship between relative standardization intensity over R&D and sales performance.

표준화에 대한 투자와 연구개발에 대한 투자는 중소기업의 기업운영 방향성을 결정짓는 두 가지 주요한 전략이다. 동 연구는 중소기업의 표준화에 대한 투자가 기업의 매출 성과에 미치는 영향을 알아보고자 한다. 특히, 단순히 표준화 집중도를 살펴보는 것이 아니라 표준화에 대한 집중도와 연구개발에 대한 집중도를 함께 고려한 기업의 매출 성과에 미치는 영향을 분석하고자 한다. 2013년 한국표준협회에서 수행한 한국표준조사를 바탕으로 정보통신산업과 전기전자산업에 속하는 821개 기업을 대상으로 회귀분석을 수행하였다. 그 결과 중소기업의 연구개발 집중도 대비 표준화에 대한 투자는 그 기업의 매출 성과에 비선형관계(U자형)가 있음을 알 수 있었다. 본 연구결과는 중소기업의 경우 표준화에 대한 집중도 혹은 연구개발에 대한 집중도가 균형을 갖춘 접근보다는 하나에 집중하는 것이 매출성과에 도움 된다는 것을 시사한다.

Keywords

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