References
- 김병수, "소셜커머스 환경에서 인지된 밀집과 소비자 쇼핑성향이 충동구매에 미치는 영향," 인터넷전자상거래연구, 제13권, 제2호, 2013, pp.237-256.
- 김보연, 강민철, 이상근, "인지적몰입이 개인의 기술 수용에 미치는 영향: MP3플레이어에 대한 실증연구," Asia Pacific Journal of Information Systems, 제16권, 제1호, 2006, pp.45-69.
- 김수연, 신무종, 이상훈, 황현석, "UCC 특성이 플로우와 이용의도에 미치는 영향에 관한 실증연구," 한국산업정보학회논문지, 제14권, 제5호, 2009, pp.227-237.
- 이보경, 김병수, "소셜커머스 환경에서 소비자들의 충동구매에 관한 연구: 플로우와 감정의 역할," 정보시스템연구, 제21권, 제3호, 2012, pp.117-136.
- 이웅규, "인지적 몰입이 정보기술의 자동사용에 미치는 직접효과: 근접효과와 원위 효과," 정보시스템연구, 제21권, 제2호, 2012, pp.115-133.
- Adam, M.T.P., Kramer, J. and Weinhardt, C., "Excitement Up! Price Down! Measuring Emotions in Dutch Auctions," International Journal of Electronic Commerce, Vol.17, No.2, 2012, pp.7-39. https://doi.org/10.2753/JEC1086-4415170201
- Agarwal, R., and Karahanna,. E., "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage," MIS Quarterly, Vol.24, No.4, 2000, pp.665-694. https://doi.org/10.2307/3250951
- Ariely, D. and Simonson, I.,, "Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions," Journal of Consumer Psychology, Vol.13. No.1/2, 2003, pp.113-123. https://doi.org/10.1207/S15327663JCP13-1&2_10
- Arora, R., "Validation of an SOR Model for Situation, Enduring, and Response Components of Involvement," Journal of Marketing Research, Vol. 19(November), 1982, pp. 505-516. https://doi.org/10.2307/3151723
- Bagozzi, R. P., Principles of Marketing Management, Science Research Associates, Chicago, 1986.
- Baker, J., Levy, M., and Grewal, D., "An Experimental Approach to making Retail Store Environmental Decisions?" Journal of Retailing, Vol.68, No.4, 1992, pp.445-460.
- Bapna, R., Goes, P., Gupta, A., and Jin, Y., "User Heterogeneity and Its Impact on Electronic Auction Market Design: An Empirical Exploration," MIS Quarterly, Vol. 28, No. 1, 2004, pp. 21-43. https://doi.org/10.2307/25148623
- Chang, C.C., and Chen, C.W., "Examining Hedonic and Utilitarian Bidding Motivation in Online Auctions: Impacts of Time Pressure and Competition," International Journal of Electronic Commerce, Vol.19, No.2, 2014, pp.39-65.
- Csikszentimihalyi, M., Beyond Boredom and Anxiety: The Experience of Play in Work and Games, San Francisco, CA, Jossey-Bass, 1975.
- Donovan, R. J. and Rossiter, J.R., "Store Atmosphere: An Environmental Psychology Approach," Journal of Retailing, Vol.58, No.1, 1982, pp.34-57.
- Eroglu, S.A., Machleit, K., and Davis, L.M., "Atmospheric Qualities of Online Retailing: A Conceptual Model and Implications," Journal of Business Research, Vol.54, No.2, 2001, pp.177-184. https://doi.org/10.1016/S0148-2963(99)00087-9
- Fornell, C. and Larker, D.F., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, Vol. 18, No.1, 1981, pp. 39-50. https://doi.org/10.2307/3151312
- Gilkeson, J.H. and Reynolds, K., "Determinants of Internet Auction Success and Closing Price: An Exploratory Study," Psychology & Marketing, Vol.20, No.6, 2003, pp.537-566. https://doi.org/10.1002/mar.10086
- Hayne, S.C., Smith, C.A.P., and Vijayasarathy, L.R., "Who wins on eBay: An Analysis of Bidders and Their Bid Behaviours," Electronic Markets, Vol.13, No.4, 2003, pp.282-293. https://doi.org/10.1080/1019678032000135536
- Jai, T.M.C., Burns, L.D., and King, N.J., "The Effects of Behavioral Tracking Practices on Consumers' Shopping Evaluations and Repurchase Intention toward Trusted Online Retailers," Computers in Human Behavior, Vol.29, No.3, 2013, pp.901-909. https://doi.org/10.1016/j.chb.2012.12.021
- John, C.L. and Zaichkowsky, I.L., "Bidding Behavior at the Auction," Psychology & Marketing, Vol. 20, No. 4, 2003, pp. 303-322. https://doi.org/10.1002/mar.10075
- Joreskog, K. and Sorbom, D., LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language. Chicago, IL: Scientific Software International Inc., 1993.
- Kim, J., and Lennon, S. J., "Effects of Reputation and Web Quality on Online Consumers' Emotion, Perceived Risk and Purchase Intention: Based on the Stimulus-Organism-Response Model," Journal of Research in Interactive Marketing, Vol.7, No.1, 2013, pp.33-56. https://doi.org/10.1108/17505931311316734
- Ku, G., Malhotra, D., Murnighan, J.K., "Towards a Competitive Arousal Model of Decision-Making: A Study of Auction Fever in Live and Internet Auctions," Organizational Behavior and Human Decision Processes, Vol.96, No.2, 2005, pp.89-103. https://doi.org/10.1016/j.obhdp.2004.10.001
- Luking-Reiley, D., "Using Field Experiments to Test Equivalence between Auction Formats: Magic on the Internet," American Economic Review, Vol. 89, No. 5, 1999, pp.1063-1080. https://doi.org/10.1257/aer.89.5.1063
- Malhotra, D., "The Desire to Win: The Effects of Competitive Arousal on Motivation and Behavior," Organizational Behavior and Human Decision Processes, Vol.111, No.2, 2010, pp.139-146. https://doi.org/10.1016/j.obhdp.2009.11.005
- Mather, M., and Sutherland, M.R., "Arousal-Biased Competition in Perception and Memory," Perspectives on Psychological Science, Vol.6, No.2, 2011, pp.114-133. https://doi.org/10.1177/1745691611400234
- Milgrom, P.R. and Weber, R.J., "A Theory of Auctions and Competitive Bidding", Econometrica, Vol. 50, No. 5, 1982, 1089-1122. https://doi.org/10.2307/1911865
- Murnighan, J.K., "A Very Extreme Case of the Dollar Auctions," Journal of Management Education, Vol.26, No.1, 2002, pp.56-69. https://doi.org/10.1177/105256290202600105
- Oh, W., "C2C versus B2C: A Comparison of the Winner's Curse in Two Types of Electronic Auctions," International Journal of Electronic Commerce, Vol.6, No.4, 2002, pp.115-138. https://doi.org/10.1080/10864415.2002.11044249
- Park, S.C., Keil, M., Kim, J.U., Bock, G.W., "Understanding Overbidding Behavior in C2C Auctions: An Escalation Theory Perspective," European Journal of Information Systems, Vol.21, No.6, pp.643-663.
- Peters, C. and Bodkin, C.D., "An Exploratory Investigation of Problematic Online Auction Behaviors: Experiences of eBay Users," Journal of Retailing & Consumer Services, Vol. 14, No.1, 2007, pp.1-16. https://doi.org/10.1016/j.jretconser.2006.02.002
- Pietersa, R. and Warlop, L., "Visual Attentions during Brand Choice: The Impact of Time Pressure and Task Motivation," International Journal of Research in Marketing, Vol.16, No.1, 1999, pp.1-16. https://doi.org/10.1016/S0167-8116(98)00022-6
- Sharma, S., Mukherjee, S., Kumar, A., and Dillon, W.R., "A Simulation Study to Investigate the Use of Cutoff Values for Assessing Model Fit in Covariance Structure Models," Journal of Business Research, Vol.58, No.1, 2005, pp.935-43. https://doi.org/10.1016/j.jbusres.2003.10.007
- Shang, R., Chen, Y., Shen, L., "Extrinsic versus Intrinsic Motivations for Consumers to Shop On-Line," Information and Management, Vol.42, No.3, pp.401-413 https://doi.org/10.1016/j.im.2004.01.009
- Stafford, M.R. and Stern, B., "Consumer Bidding Behavior on Internet Auction Sites," International Journal of Electronic Commerce, Vol.7, No.1, 2002, pp.135-150. https://doi.org/10.1080/10864415.2002.11044256
- Steiger, J.H., "Understanding the Limitations of Global Fit Assessment in Structural Equation Modeling," Personality and Individual Differences, Vol.42, No.5, 2007, pp.893-898. https://doi.org/10.1016/j.paid.2006.09.017
- Tabachnick, B.G. and Fidell, L.S., Using Multivariate Statistics (5th ed.). New York: Allyn and Bacon., 2007.
- Tellegen, A. and Atkinson, G., "Openness to Absorbing and Self-Altering Experiences (Absorption), a Trait Related to Hypnotic Susceptibility," Journal of Abnormal Psychology, Vol.83, No.3, 1974, p.268-277. https://doi.org/10.1037/h0036681
- Trevino, L. and Webster, J., "Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts," Communication Research, Vol.19, No.5, 1992, pp.539-573. https://doi.org/10.1177/009365092019005001
- Webster, J. and Ho, H., "Audience Engagement in Multi-Media Presentations," Data Base for the Advances in Information Systems, Vol.28, No.2, 1997, pp.63-77. https://doi.org/10.1145/264701.264706
- Wu, J. and Lu, X., "Effects of Extrinsic and Intrinsic Motivators on Using Utilitarian, Hedonic and Dual-Purposed Information Systems: A Meta-Analysis," Journal of the Association for Information Systems, Vol.14, No.3, 2013, pp.153-191. https://doi.org/10.17705/1jais.00325
- Yeniyurt, S., Waston, S., Carter, C.R. and Stevens, C.K., "To Bid or not to Bid: Drivers of Bidding Behavior in Electronic Reverse Auctions," Journal of Supply Chain Management, Vol. 47, No.1, 2011, pp.60-72. https://doi.org/10.1111/j.1745-493X.2010.03214.x