The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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Difference of Factors Affecting Continuance Use and Self-Disclosure of SNS Users: Focused on a Dual-Factor Model

SNS 사용자들의 지속 사용과 정보 공유에 영향을 미치는 선행 요인의 차이: 듀얼 팩터 모형을 중심으로

  • 김병수 (영남대학교 경영대학 경영학과) ;
  • 김효은 (영남대학교 경영대학 경영학과) ;
  • 김대길 (서울여자대학교 언론영상학부)
  • Received : 2016.10.04
  • Accepted : 2016.12.01
  • Published : 2016.12.31
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Abstract

Purpose The study analyzed the factors affecting continuance use and self-disclosure in the SNS(social networking service) context based on a dual-factor model. As SNS users have concerned privacy for a long time, privacy concern affects continuous use and self-disclosure. In details, concern over privacy may have a stronger effect on self-disclosure than on continuance use as users' personal information can be more exposed during posting their dailies and photos. Design/Methodology/Approach SNS benefits, trust in SNS providers, and social influence are served as the key enablers and privacy concern as the inhibitor. Moreover, the relative impacts of SNS benefits and privacy concern on continuance use and self-disclosure were analysed in this study. From the data of 327 Facebook users, the researchers tested proposed theoretical model by using PLS. Findings Users' continuance intention and self-disclosure behavior are differently affected by different antecedents. Trust in SNS provider had a significant effect on self-disclosure intention, while it has no significant effect on continuance intention. Concern over privacy was negatively related to self-disclosure intention, while it was positively associated with continuance intention.

Keywords

References

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