Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Reports of Korean and Chinese Newspapers on Public Diplomacy Issues

한·중 언론의 공공외교 이슈에 관한 보도 연구 - AIIB 보도를 중심으로

  • Cho, Youngkwon (Dept. of Political Science and Diplomacy, Chonbuk National University) ;
  • Na, Misu (Dept. of Journalism and Mass Communication, Chonbuk National University)
  • 조영권 (전북대학교 정치외교학과) ;
  • 나미수 (전북대학교 신문방송학과)
  • Received : 2015.12.01
  • Accepted : 2016.02.20
  • Published : 2016.02.28
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Abstract

This study analyzed the reports of Korean and Chinese newspapers on the foundation of AIIB from the viewpoint of public diplomacy. The results showed that Chinese newspapers reported the government's statements and opinions and played as a means of conforming to the purposes of public diplomacy. Chinese newspapers employed the media paradigm of Instrumentalism among three paradigms of public diplomacy, which was due to ownership structure of the press. In the case of Korean Newspapers, they adopted paradigms of culturalism and professionalism. However, they verged to culturalism in terms of lack of discourse struggle due to few in-depth reports of the effects of national economy of AIIB.

이 논문은 공공외교의 관점에서 자국의 이익과 관련된 국제 이슈에 대해 중국 언론과 한국 언론의 보도행태를 AIIB 출범에 관련된 기사를 통해 분석했다. 분석결과, AIIB 이슈에서 중국 신문은 중국 정부의 성명과 주장을 세계에 공표하고, 바람직한 국가 이미지를 구축하며 외국 정부의 정책 결정에 영향력을 행사하려는 공공외교의 목표에 부합하는 수단으로서 작용하고 있음이 확인되었다. 따라서 중국 언론은 미디어 공공외교의 세 가지 패러다임 가운데 도구주의 패러다임으로 규정할 수 있다. 중국 신문의 도구주의 패러다임은 언론의 소유 구조에서 기인한다. 한국 신문의 경우는 미디어 공공외교 패러다임의 대외정책 상관성에 있어서 도구주의를 제외한 문화주의와 전문가주의 패러다임이 혼재되어 있다. 그러나 기사형식에서 AIIB가 국가의 정치 경제에 미치는 영향에 관한 전망을 포함한 기획기사가 크게 부족한 점 등으로 미뤄볼 때, 성숙한 담론경쟁과 정책경쟁이라는 측면이 강조되는 전문가주의 패러다임보다 문화주의 패러다임이 더 유사하다고 결론지을 수 있다. 결론적으로 본 연구는 언론의 소유 구조가 국가이익과 관련된 공공외교 이슈에 관해서도 주요한 변인임을 입증하였다.

Keywords

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