Journal of the Korean Society for Aviation and Aeronautics (한국항공운항학회지)

The Korean Society for Aviation and Aeronautics (한국항공운항학회)
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A Study of Students' Perception on Cabin Service Curriculum, Service Hospitality and Service-Orientation focusing on CIPP Model

항공서비스 교육과정에 대한 학생의 인식, 서비스 호스피탈리티 및 서비스 지향성에 관한 연구 : CIPP 평가모형을 중심으로

  • 박지영 (연성대학교 항공서비스과) ;
  • 김기웅 (한국항공대학교 경영학과) ;
  • 최덕진 (주식회사 대한항공) ;
  • 박성식 (한국교통대학교 항공운항학과)
  • Received : 2016.09.01
  • Accepted : 2016.09.29
  • Published : 2016.09.30
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Abstract

This study examines the awareness of the curriculum of the cabin service major students at 2 year colleges through the CIPP (Context, Input, Process, Product) evaluation model and an empirical analysis on how their awareness affects Service Orientation and Service Hospitality. It was proven that the CIPP evaluation model has a positive effect on the satisfaction of their department, and also has a meaningful effect on Service Hospitality and Service Orientation statistically. However, the satisfaction of their department itself is not associated with the increase of Service Orientation and Service Hospitality so it negatively affected them. Moreover, both the Service Management program(Process) and Service Attitude(Product) have a meaningful effect on Service Hospitality, and Service Hospitality also has a meaningful effect on Service Orientation. So it resulted in a casual relationship among them. As a result, it is desperately necessary to promote an educational environment that will increase the satisfaction of the department and help students to become flight attendants. It is also necessary to increase awareness of the Service Management program(Process) and Service Attitude(Product).

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