Journal of Environmental Science International (한국환경과학회지)

The Korean Environmental Sciences Society (한국환경과학회)
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The Impact of Ethical Values on Eco-friendly Attitudes and Behavioral Intentions (Recycling, Reusing, Reducing)

윤리적 소비 가치관이 환경친화적 태도와 행동의도(재활용, 재사용, 감량화)에 미치는 영향

  • Song, Hyun-Jung (Dept. of Business Administration, Kyungpook National University) ;
  • Lee, Soo-Hyung (Dept. of Business Administration, Kyungpook National University) ;
  • Moon, Sun-Jung (Dept. of Business Administration, Kyungpook National University)
  • Received : 2016.08.08
  • Accepted : 2016.10.16
  • Published : 2016.12.31
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Abstract

It is important to understand consumer attitudes associated with their eco-friendly behavior on account of not only environmental reasons, but also corporate aspects. In this study, we examine the relations between variables influencing eco-friendly attitudes and eco-friendly behavioral intentions, namely, recycling, reusing, and reducing (3R). We first, performed a theoretical consideration through reviews of literature on ethical identity, ethical obligation, altruism, and eco-friendly attitudes, and behavioral intentions. Based on the literature review, we designed a study model and drew hypotheses. Further, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 265 samples were collected and the data were analyzed using a structural equation model (-LISREL 8.70). The results suggest that ethical identity and altruism significantly influence environmental attitudes. However, the effects of ethical obligations on eco-friendly attitudes are insignificant. The environmental attitudes have a significant effects on the consumer behavioral intention for recycling, reusing, and reducing. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

Keywords

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