Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on the Participation of LINC(Leaders in INdustry-university Cooperation) at Korean Firm's Employees Applying the Theory of Planned Behavior

기업 구성원의 계획행동이론을 적용한 산학협력선도대학사업(LINC) 참여에 관한 연구

  • Yang, Jong-Gon (Department of Business Administration, Dankook University)
  • Received : 2015.11.26
  • Accepted : 2016.01.05
  • Published : 2016.01.31
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Abstract

Many Korean colleges funded by the Korean government have actively implemented LINC (Leaders INdustry-university Cooperation) programs to facilitate practical training since 2012. The LINC programs have two major different categories, a technologically and innovative focused program and a field-centered program. A number of studies have applied the TPB (Theory of Planned Behavior) model proposed by Fishbein and Azjen successfully to predict the behavioral intention in many areas, such as marketing, environmental purchasing, and technology, etc. On the other hand, few studies have applied the TPB within industry-university cooperation settings. The purpose of this study was to empirically test the applicability of the TPB model in predicting the employees' participation in LINC programs. To investigate the study's purpose, a closed-ended questionnaire, composed of a total of 32 questions based on previous studies, was developed, and the data from 115 out of 132 employees in the participating companies of LINC were utilized. Specific analysis of the study showed that the attitudes, subjective norm, and perceived behavioral control were significant predictors of the LINC intention. In addition, the LINC intention was a significant predictor of the participation in LINC.

2012년부터 실무적인 교육 훈련을 촉진시키기 위해 정부로부터 많은 대학이 산학협력선도대학(LINC) 사업을 활발히 적용해왔으며, 주로 기술혁신형 프로그램과 현장밀착형 프로그램으로 구분된다. Fishbein과 Azjen에 의해 주장된 계획행동이론은 마케팅, 친환경구매, 기술 등과 같은 영역에서 행동의도를 예측하기 위해 연구되었으나 산학협력과 관련하여 이를 적용한 연구는 부족한 실정이다. 본 연구의 목적은 계획행동이론을 적용하여 기업 실무자의 산학협력 참여의도 및 행동을 실증적으로 검증하는 것이며, 총 32개의 설문문항을 바탕으로 132개의 데이터 중 115개를 연구에 활용하였다. 본 연구의 구체적인 결과는 다음과 같다. 태도, 주관적 규범, 지각된 행동통제는 LINC사업 참여의도에 유의한 예측변수로 나타났으며, LINC 사업 참여는 LINC 사업 참여 행동에 유의한 예측변수임을 실증적으로 확인하였다.

Keywords

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