참고문헌
- 09/10 best of brands (2009, November). Fashionbiz, 154-168.
- 2010 Fashion market closing by apparel sorts: Baby & child clothing (2013, August 1). Retrieved from http://www.appnews.co.kr/main/inews.php?table=internet_news&query=view&uid=37969
- 2011/2012 best brands (2011, December). Fashionbiz, 58-79.
- 2014 demographics [2014년 인구동태]. (2015, October) Retrieved from http://kosis.kr/ups/ups_01List.jsp http://kosis.kr/statisticsList/statisticsList_01List.jsp?vwcd=MT_ZTITLE&parentId=A#SubCont http://kosis.kr/statisticsList/statisticsList_01List.jsp?vwcd=MT_ZTITLE&parentId=A#SubCont
- 2015 Fashion Market Research Business - Sales 45 trillion 400 billion ... Casual clothing rises while sports sales flies [2015 패션시장조사사업 - 매출 45조4000억...스포츠 질주 속 캐주얼 확장세] (2015, August 7). Retrieved from http://www.ktnews.com/sub/view.php?cd_news=95182
- Aaker, D. A. (1996). Building strong brands. New York, U. S.: The Free Press.
- Aaker, D. A. (2006). Managing Brand Equity. (S. M. Lee, Trans). New York, U. S.: The Free Press. (Original work published 1991)
- Achenreiner, G. B. & John, D. R. (2003). The meaning of brand names to children: A developmental investigation. Journal of Consumer Psychology, 13(3), 205-219. https://doi.org/10.1207/S15327663JCP1303_03
- Ahn, K. H. (2003). Market leader's brand management. Seoul, Republic of Korea: Hakhyunsa.
- Ahn, K. H., Han, S. M., & Jun, S. Y. (2008). Strategic brand management (3rd ed.). Seoul, Republic of Korea: Hakhyunsa.
- An, S. H. (2015, December 2). The best brand of each apparel_best of kid's apparel: New Balance(E - land) [2015년을 빛낸 복종별 베스트는?_아동복 1위: 뉴발란스 키즈(이랜드)]. Retrieved from http://www.fashionbiz.co.kr/TN/main.asp?cate=2&idx=151369
- Assel, H. (1984). Consumer Behavior and Marketing Action (2nd ed.). Boston, U. S.: Kent Publishing Co.
- Belk, R. W., Bahn, K. D., & Mayer, R. (1982). Developmental recognition of consumption symbolism. Journal of Consumer Research, 9, 4-17. https://doi.org/10.1086/208892
- Belk, R. W., Mayer, R., & Driscoll, A. (1984). Children's recognition of consumption symbolism in children's product. Journal of Consumer Research, 10, 386-397. https://doi.org/10.1086/208977
- Best fashion power brand top 10? (2010, December) Fashionbiz, 178-206.
- Castleberry, S. B. & Merrier, P. A. (2007). How young is too young: Marketing to the tween generation. Journal of Business Case Studies, 4(1), 55-60.
- Choi, H. M., Kim, E. J., & Son, J. S. (2015, October 30). World economy excites due to China's two child birth [중국 '두 자녀' 울음소리에...세계경제가 들뜨기 시작했다]. Retrieved from http://news.chosun.com/site/data/html_dir/2015/10/30/2015103003324.html
- Choi, M. (2008). The influence of sports Sponsorship on sports ware brand equity and purchase intention (Unpublished doctoral dissertation). Kyung Hee University, Seoul, Republic of Korea.
- Choi, M. (2013). A study on formation of brand attitude and brand loyalty by the activities in consumer-driven online fashion brand community. Journal of the Korean Society of Costume, 63(2), 110-124. doi: 10.7233/jksc.2013.63.2.110
- Choi, S. H. (2011). The effect of the correspondence between self-image and brand image on masstige brand preference (Unpublished master's thesis). Ewha Women's University, Seoul, Republic of Korea.
- Demographics_general population census. (2013). Retrieved from http://kosis.kr/statisticsList/statisticsList_01List.jsp?vwcd=MT_ZTITLE&parentId=A
- Elliot, R. & Leonard, C. (2004). Peer presser and poverty: Exploring fashion brands and consumption symbolism among children of the British poor. Journal of Consumer Behavior, 3(4), 347-60. https://doi.org/10.1002/cb.147
- Graeff, T. R. (1996). Using promotional messages to manage the effects of brand and self-image on brand evaluations. Journal of Consumer Marketing, 13(3), 4-18. https://doi.org/10.1108/07363769610118921
- Grant, I. J. & Stephen, G. R. (2005). Buying behavior of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing. Journal of Fashion Marketing and Management, 9(4), 450-467. https://doi.org/10.1108/13612020510620812
- Gregan-Paxton, J. & Roedder, J. D. (1995). Are young children adaptive decision makers? A study of age differences in information search behavior. Journal of Consumer Research, 21(4), 567-580. https://doi.org/10.1086/209419
- Ha, O. S. (2004). Measuring apparel brand equity: Emphasis on sportswear brands (Unpublished doctoral dissertation). Dongguk University, Seoul, Republic of Korea.
- Harradine, R. & Ross, J. (2007). Branding: A generation gap? Journal of Fashion Marketing and Management, 11(2), 189-200. https://doi.org/10.1108/13612020710751374
- Hogg, M. K., Cox, A. J., & Keeling, K. (2000). The impact of self-monitoring on image congruence and product/brand evaluation. European Journal of Marketing, 34(5/6), 641-666. https://doi.org/10.1108/03090560010321974
- Hoyer, W. D. & Brown, S. P. (1990). Effects of brand awareness on choice for a common, repeat-purchase product. Journal of Consumer Research, 17(September), 141-148. https://doi.org/10.1086/208544
- Hur, N. (2005). A study on the development of torso pattern for the schoolgirl of a tween generation (Unpublished master's thesis). Dongduk Women's University, Seoul, Republic of Korea.
- Im, H. W. (2008). Lifestyle and clothing purchasing behavior of preteen generation (Unpublished master's thesis). Konkuk University, Seoul, Republic of Korea.
- Jacoby, J. & Kyner, D. B. (1973). Brand loyalty versus repeat purchase behavior. Journal of Marketing Research, 10(February), 1-9. https://doi.org/10.2307/3149402
- Jang, S. & Rhee, E. (2008). The effect of fashion brand personality on consumer's brand identification and brand loyalty. Journal of the Korean Society of Clothing and Textiles, 32(1), 88-98. https://doi.org/10.5850/JKSCT.2008.32.1.088
- Jeon, M. (2006). Size fit and purchase of the tween generation: The higher graders of elementary schools and middle school students (Unpublished doctoral dissertation). Wonkwang University, Jeonju, Republic of Korea.
- Jun, D. & Kim, S. (2010). An analysis of adolescents' fashion brand conformity for peer groups: Focus on perceived risk, self-esteem & gender. Journal of the Korean Society of Clothing and Textiles, 34(4), 575-587. https://doi.org/10.5850/JKSCT.2010.34.4.575
- Jung, M. K. (2014, December 31). Looks back at the 2014 fashion market. Kid's brand polarization deepens_Finding ways in China [2014 패션시장을 돌아본다 - 유아동복 시장 양극화 심화 ... 중국서 활로 모색]. Retrieved from http://www.apparelnews.co.kr/naver/view.php?iid=53245
- Jung, M. K. (2015a, November 16). Domestic Kid's brand market excites due to China's two child birth [국내 유아동복 업계 '들썩' 중국 '두 자녀 출산 허용]. Retrieved from http://www.apparelnews.co.kr/21cNet/print.php?uid=58324&sbj=%B1%B9%B3%BB%20%C0%AF%BE%C6%B5%BF%BA%B9%20%BE%F7%B0%E8%20%A1%AE%B5%E9%BD%E2%A1%AF
- Jung, M. K. (2015b, December 23). Girls' sports casual market expanding_Adidas, MLB girls' sales rocketing [여아 스포츠 캐주얼 시장 커진다_아디다스, MLB 여아 매출 급증]. Retrieved from http://www.apparelnews.co.kr/naver/view.php?iid=59003
- Kang, B. J. (2005). Children Research Methodology. Goyang, Republic of Korea: Seohyunsa.
- Kang, M., Kong, H., & Shin, J. (2006). The effects of luxury brand identification on brand affect and brand loyalty. Journal of Marketing Management Research, 11(1), 39-62.
- Keller, K. L. (2008). Strategic brand management: building, measuring, and managing brand equity (3rd ed.). New York, U. S.: Person Prentice Hall.
- Kim, A. (2006). Effect of media involvement, body satisfaction and self-esteem on the appearance management behavior of preeten boys and girls (Unpublished master's thesis). Yonsei University, Seoul, Republic of Korea.
- Kim, C. J. & Kim, Y. J. (2006). Perception of appearance and style of tween generation. Journal of the Korean Society of Clothing and Textiles, 30(6), 928-938.
- Kim, J. (2009). Influence of an experience type of a brand on a consumer-brand relationship and brand equity at a flagship store of clothes (Unpublished master's thesis). Hanyang University, Seoul, Republic of Korea.
- Kim, J. S. (2003). A study on the awareness of sport brands: With sport B.I (Unpublished master's thesis). Chosun University, Gwangju, Republic of Korea.
- Kim, K. A. (2004). Actual wearing conditions and fitting problems of ready-to-wear garment for tween generation boys aged from 12 to 14. Journal of fashion business, 8(5), 85-99.
- Kim, N. & Rhee, K. (2001). A study on the adolescent consumer's behavior conformity in brand choice: Focus on casual wear. Journal of Korean Home Economics Education, 39(12), 253-269.
- Kim, S. & Chung, M. (2006). The effect of consumers' brand identification of fashion luxury product on brand affect and brand loyalty. Journal of the Korean Society of Clothing and Textiles, 30(7), 1126-1134.
- Kim, S. (2008). The effect of band assets of domestic basal cosmetic products on he customer satisfaction and customer loyalty (Unpublished master's thesis). Yonsei University, Seoul, Republic of Korea.
- Kim, S. J. (2007). Relation of fashion sensibility and consumer sensibility of junior brands among tween generations (Unpublished master's thesis). Pusan University, Pusan, Republic of Korea.
- Kim, T. (2000). A study on the formation process of the brand equity (Unpublished doctoral dissertation). Dong-A University, Busan, Republic of Korea.
- Kim, Y. S. (2007). Youth's sports brand awareness and preference and their purchasing behavior (Unpublished master's thesis). Kookmin University, Seoul, Republic of Korea.
- Kwon, H. & Kim, M. (2013). A study on the brand image that appeared in the national young casual brand advertisement. Journal of the Korean Society of Costume, 63(4), 143-157. doi: 10.7233/jksc.2013.63.4.143
- Lachance, M. J., Beaudoin, P., & Robitaille, J. (2003). Adolescents' brand sensitivity in apparel: Influence of three socialization agents. International Journal of Consumer Studies, 27(1), 47-57. https://doi.org/10.1046/j.1470-6431.2003.00261.x
- Lee, C. Y. (2014, December, 30). The best brand of theyear. "Not a surprise", proved the power of the traditional powerful brand [올해를 빛낸 최고의 브랜드 "이변은 없었다" 전통의 강자 브랜드 파워 입증]. Retrieved from http://www.apparelnews.co.kr/2011/inews.php?table=internet_news&query=view&uid=53223
- Lee, D. (2012). The effects of the sportswear brand image on loyalty and purchase intention (Unpublished doctoral dissertation). Kyunghee University, Seoul, Republic of Korea.
- Lee, J. H. (2010). A study of the influence of brand personality and brand reputation on the external and internal customers' brand identification, satisfaction and loyalty (Unpublished doctoral dissertation). Inha University, Incheon, Republic of Korea.
- Lee, J. Y. (2003). A study on the effect of brand identification on brand loyalty: Focus on the moderating role of brand affect (Unpublished master's thesis). Seoul National University, Seoul, Republic of Korea.
- Lee, J. Y. (2006). A study of preteen generation's attitude about make-up (Unpublished master's thesis). Hansung University, Seoul, Republic of Korea.
- Lee, K. S. (2006). The effects of the sportswear brand property on the teenager satisfaction and repurchase intention (Unpublished master's thesis). Sookmyung Women's University, Seoul, Republic of Korea.
- Lee, M. & You, K. (2004). Regional differences of clothing consumption behavior in Korean adolescents. Journal of the Korean Society of Costume, 54(5), 13-25
- Lee, T. (2012). The analysis of the factors that affect clothing purchasing behaviour of elementary school students (Unpublished doctoral dissertation). Busan National University of Education, Busan, Republic of Korea.
- Lee, Y. (2008). A study on comparing specific character of domestic major departments store's VMD development (Unpublished master's thesis). Dongduk Women's University, Seoul, Republic of Korea.
- Levy, S. J. (1981). Interpreting consumer mythology: A structural approach to consumer behavior. Journal of Marketing, 45(Summer), 49-61. https://doi.org/10.2307/1251541
- Lindstrom, M. & Seybold, P. B. (2003). Brandchild. London, England: Kogan Page.
- Lindstrom, M. (2004). Branding is no longer child's play. Journal of Consumer Marketing, 21(3), 175-182. https://doi.org/10.1108/07363760410534722
- Malhotra, N. K. (1988). Self-concept and product choice: An integrated perspective. Journal of Economic Psychology, 9, 1-28. https://doi.org/10.1016/0167-4870(88)90029-3
- McDougall, J. & Chantrey, D. (2004). The making of tomorrow's consumer. Young Consumer, 5(4), 8-18. https://doi.org/10.1108/17473610410814283
- McNeal, J. U. (1992). Children as Consumers. New York, U. S.: Lexington Books.
- Oh, S. (2011). Notice the teenager consumer groups. Marketing, 45(4), 72-75.
- Reichheld, F. F. (1996). The loyalty effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Boston, U. S.: Harvard Business School Press.
- Rhee, Y. J. (2010). The effects of consumer brand identification and brand attachment to brand equity. Journal of the Korean Society of Clothing and Textiles, 34(5), 797-807. https://doi.org/10.5850/JKSCT.2010.34.5.797
- Rio, A. B., Vazquez, R., & Iglesias, V. (2001). The effects of brand associations on consumer response. Journal of Consumer Marketing, 18(5), 410-425. https://doi.org/10.1108/07363760110398808
- Roper, S. & Shah, B. (2007). Vulnerable consumers: The social impact of branding on children. Equal Opportunities International, 26(7), 712-728. https://doi.org/10.1108/02610150710822339
- Ross, J. & Harradine, R. (2004). I'm not wearing that!: Branding and young children. Journal of Fashion Marketing and Management, 8(1), 11-26. https://doi.org/10.1108/13612020410518664
- Sheth, J. N. & Venkatesan, M. (1968). Risk-reduction processes in repetitive consumer behavior. Journal of Marketing, 5(August), 307-310. https://doi.org/10.2307/3150350
- Shin, K. Y. (2009). Study on the slacks pattern for the schoolgirl of a tween generation (Unpublished master's thesis). Hanyang University, Seoul, Republic of Korea.
- Siegel, D. A., Coffey, T. J., & Livingston, G. (2001). The Great Tween: Buying machine. New York: Paramount Market Publishing.
- Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9, 287-300. https://doi.org/10.1086/208924
- Solomon, M. R. & Rabolt, N. J. (2006). Consumer Behavior in Fashion. (M. S. Kim, S. H. Lee, & J. S. Hwang, Trens). New Jersey, U. S.: Prentice Hall. (Original work published 2003)
- Son, Y. S. (2006). Kids marketing: The importance of kids marketing leading to future customers. Journal of Daehong Communications, 9/10, 62-65.
- Sung, D. H. (2007). Youth purchasing behavior of sports clothing brands (Unpublished master's thesis). Mokpo National University, Mokpo, Republic of Korea.
- The best 16 brands of 2015 [2015 올해를 빛낸 베스트 브랜드 16]. (2015, December 15). Retrieved from http://www.fi.co.kr/main/view.asp?SectionStr=Weekly&idx=53287&NewsDate=2015-12-15
- Underwood, R. (2001). Building service brands via social identity: Lessons from the sports marketplace. Journal of Marketing Theory and Practice, 9(1), 1-13.
- Wells, W. D. & Prensky, D. (1996). Consumer behavior. New York: John Wiley & Sons.
피인용 문헌
- Effect of Apparel Conformity and Product Evaluations of Tween Mothers on Brand Evaluations : Focusing on the global sport fashion brands’ kids lines vol.68, pp.5, 2018, https://doi.org/10.7233/jksc.2018.68.5.157