Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Path Analysis of Variables Influencing customer orientation of Hospital Nurses

융합시대의 병원간호사 고객지향성 경로모형

  • 도은수 (대구보건대학 간호학과) ;
  • 서영숙 (대구보건대학 간호학과)
  • Received : 2015.11.19
  • Accepted : 2016.01.20
  • Published : 2016.01.28
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Abstract

This study is to find out the casual relationship among nursing organization culture, job satisfaction, and organizational commitment that affects customer orientation. The participants were 261 hospital nurses. Data were collected through questionnaires and analyzed using SPSS and AMOS programs. The result of this study can be summarized as follows. First, job satisfaction, and organizational commitment showed a direct effect on customer orientation of hospital nurses. Second, nursing organization culture, Job satisfaction, showed an indirect effect on customer orientation of hospital nurses. This implies that, to achieve enhancing of hospital nurses' customer orientation, enhancing job satisfaction, organizational commitment while simultaneously nursing organization culture for an organization is more effective.

본 연구는 병원간호사의 고객지향성에 영향을 미치는 간호조직문화, 직무만족과 조직몰입 간의 인과관계를 알아보고자 시도되었다. 연구대상자는 병원에 근무하는 간호사 261명으로, 자료분석은 SPSS와 AMOS programs이용하여 경로분석하였다. 연구결과는 첫째, 직무만족과 조직몰입은 고객지향성에 직접 영향을 주는 것으로 나타났다. 둘째, 간호조직문화와 직무만족은 조직몰입에 영향을 주어 고객지향성에 간접영향을 주는 것으로 나타났다. 병원간호사의 고객지향성을 제고하기 위해서는 간호조직문화를 구축하는 것뿐만 아니라 구성원들의 직무만족과 조직몰입을 높이도록 병행하는 것이 더욱 효과적이라는 것을 시사해 준 것이다.

Keywords

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