Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Effects on the System, Contents, and Service Quality of e-book User Purchase

전자책 이용자의 시스템, 콘텐츠 및 서비스 품질이 구매의도에 미치는 영향

  • Na, Yun-Bin (Dept. of Culture-Art Business Administration, Chung Ang University) ;
  • Lee, Seoung-Ha (Dept. of Literary Creation, Chung Ang University) ;
  • Myeong, You-Jin (Dept. of Culture-Art Business Administration, Chung Ang University) ;
  • Jo, Se-Ran (Dept. of Culture-Art Business Administration, Chung Ang University)
  • 나윤빈 (중앙대학교 문화예술경영학과) ;
  • 이승하 (중앙대학교 문예창작학과) ;
  • 명유진 (중앙대학교 문화예술경영학과) ;
  • 조세란 (중앙대학교 문화예술경영학과)
  • Received : 2015.11.30
  • Accepted : 2016.01.20
  • Published : 2016.01.28
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Abstract

The e-book technology is developing day by day with the expansion of e-ink technology. However, consumers' complaint over contents which are relatively deficient compared to paper book, the issue of compatibility of file between bookstores is not improved as yet. This means that present e-book market needs study in the viewpoint of consumer who intend to accept requirement of market instead of viewpoint of technical development. Thus, this study intends to measure the quality of three main attributes such as system, contents and service based on IS Success Model which compose e-book to identify the influence on readers' purchase intention. Result, System quality is to device purchase intention, and Contents quality is to e-book pruchase intention, it showed a significant damaging effect on.

근래 스마트 디바이스 확산과 더불어 전자책 기술은 나날이 발전하고 있다. 그러나 종이책에 비해 상대적으로 부족한 콘텐츠, 파일 호환성 문제 등 소비자가 느끼는 불만은 여전히 개선되지 않고 있다. 이는 현재의 전자책 시장이 기술 개발 관점이 아닌 시장의 요구사항을 수용하려는 소비자 관점의 연구가 필요함을 의미한다. 이에 본 연구는 IS 성공 모형에 근거하여 전자책을 구성하는 시스템, 콘텐츠, 서비스 등 세 가지 주요 속성의 품질을 측정하여 독자들의 전자책 구매의도와 단말기 구매의도에 끼치는 영향을 알아보고자 하였다. 분석결과, 시스템 품질이 단말기 구매의도에 유의미한 영향을, 콘텐츠 품질이 전자책 구매의도에 유의미한 영향을 끼치는 것으로 나타났으며, 그 외의 가설들은 기각되었다.

Keywords

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