참고문헌
- 권애라, "IT비즈니스 발전에 따른 공유경제 성장전망 및 시사점," 산업은행경제연구소, 산은조사월보, 제689호, pp.73-87, 2013.
- 김기연, 김흥규, "협력적 소비, 공유경제 서비스 모델에 관한 소비자 선호 유형 연구: 마케팅 커뮤니케이션 관점에서," 주관성연구, 제27호, pp.23-40, 2013.
- 김용식, 박윤서, 이승민, "플랫폼의 네트워크 외부성이 브랜드충성도에 미치는 영향 : 소셜플랫폼 카카오톡을 중심으로," 대한산업공학회 공동학술대회 논문집, pp.2563-2570, 2015.
- 김점산, 지우석, 강상준, "공유경제의 미래와 성공조건," 경기개발연구원, 이슈&진단, 제134호, 2014.
- 김형균, 오재환, "도시재생 소프트 전략으로서의 공유경제 적용방안," 부산발전연구원, 창의연구, 2013.
- 김형훈, "소비자의 감각적 혁신성향과 인지적 혁신성향이 신제품 구매의도에 미치는 이중 경로", 한국콘텐츠학회논문지, 제11권, 제8호, pp.187-197, 2011. https://doi.org/10.5392/JKCA.2011.11.8.187
- 김해룡, 윤승재, "모바일 인스턴트메신저 지속사용의사: 네트워크 외부성과 이용자 품질지각을 중심으로," 고객만족경영연구, 제16권, 제2호, pp.61-77, 2014.
- 노미진, "스마트폰 뱅킹의 지각된 위험과 가치가 신뢰 및 의도에 미치는 영향: 신뢰의 매개효과 분석," 대한경영학회지, 제24권, 제5호, pp.2599-2615, 2011.
- 노전표, "제품과 매장의 유,무형성이 구매자의 위험지각에 미치는 영향," 소비자학연구, 제11권, 제4호, pp.111-129, 2000.
- 문형남, 윤남수, 정지현, "관계혜택이 인터넷 쇼핑만족과 고객충성도에 미치는 영향에 관한 연구," 경영정보학회 추계학술대회 발표논문집, pp.162-174, 2002.
- 박현희, 전중옥, "소셜커머스의 지각된 가치가 신뢰와 재이용의도에 미치는 영향 : 성별의 조절효과를 중심으로," 마케팅논집, 제21권, 제4호, pp.57-80, 2013.
- 보츠먼(R. Botsman), 로저스(R. Rachel), 위 제너레이션 : 다음 10년을 지배할 머니 코드, 모멘텀, 2011.
- 성낙환, "공유경제 소비자들의 롱테일 수요를 깨운다," LG경제연구원, 2014.
- 안광호, 정선태, 임병훈, "쇼핑가치가 고객만족과 구매행동에 미치는 영향에 관한 연구," ASIA MARKETING JOURNAL, 제10권, 제2호, pp.99-123, 2008.
- 양윤, 백수원, "인터넷 쇼핑에서의 지각된 위험과 소비자 특성," 한국심리학회지, 제4권, 제2호, pp.73-103, 2003.
- 오상조, 김용영, 안중호, 김미혜, "인터넷 포털의 경쟁과 진화: 서비스 품질과 대인 상호작용 관점에서," 한국콘텐츠학회논문지, 제5권, 제4호, pp.1-10, 2005.
- 이영원, "소비자의 지각위험 및 상품 관여도가 정보채널 평가에 미치는 영향: 온라인 구매를 중심으로," 한국언론학보, 제51권, 제2호, pp.426-452, 2007.
- 정승렬, 강영신, 이춘열, "전자상거래에서 지각된 위험의 분류 및 측정도구 개발에 관한 연구," 정보시스템연구, 제15권, 제1호, pp.215-238, 2006.
- 정철호, 정영수, "클라우드 컴퓨팅 서비스의 지각된 위험과 수용 후 행동 간의 관계," 경영경제연구, 제37권, 제3호, pp.3-23, 2015.
- 정태석, 이상현, 임명성, "운영체제 플랫폼 특성이 네트워크 효과와 운영체제 사용의도에 미치는 영향에 관한 연구," Journal of Digital Convergence, 제12권, 제1호, pp.37-50, 2014. https://doi.org/10.14400/JDPM.2014.12.1.37
- 제레미 리프킨(Jeremy Rifkin), 소유의 종말(The Age of Access), 이희재 역, 민음사, 2001.
- 황기연, 전효정, "교통부문에서 공유경제의 실험:카셰어링을 중심으로," 交通硏究, 제21권, 제1호, pp.36-49, 2014.
- 황미진, "지각된 가치 측정 도구 및 소비후 감동, 만족 창출을 위한 인과모형의 개발: 이타적 가치를 중심으로," 소비자문제연구, 제45권, 제1호, pp.1-23, 2014.
- 황인형, 최철재, "지각된 모바일서비스품질과 관계품질," 한국콘텐츠학회논문지, 제15권, 제10호, pp.517-534, 2015. https://doi.org/10.5392/JKCA.2015.15.10.517
- A. Bhattacherjee, "Understanding information systems continuance. An expectation- confirmation model," MIS Quarterly, Vol.25, No.3, pp.351-370, 2001. https://doi.org/10.2307/3250921
- A. Gilbert, J. R. Churchill, and C. Surprenant, "An Investigation into the Determinants of Customer satisfaction," Journal of Marketing Research, Vol.19, No.4, pp.491-504, 1982. https://doi.org/10.2307/3151722
- A. Mukherjee and P. Nath, "Role of electronic trust in online retailing: a re-examination of the commitment-trust theory," European Journal of Marketing, Vol.41, No.9/10, pp.1173-1202, 2007. https://doi.org/10.1108/03090560710773390
- A. W. M. Kassim, O. A Igau, A. Harun, and S. Tahajuddin, "Mediating effect of customer satisfaction on perceived product quality, perceived value and their relation to brand loyalty," International Journal of Research in Management & Business Studies(IJRMBS), Vol.1, No.2, pp.13-18, 2014.
- C. Chang and S. Dibb, "Reviewing and conceptualising customer-perceived value," The Marketing Review, Vol.12, No.3, pp.253-274, 2012. https://doi.org/10.1362/146934712X13420906885395
- C. Fornell, J. Michael, E. W. Anderson, J. S. Cha, and E. B. Barbara, "The American Customer Satisfaction Index: Nature, Purpose, and Findings," Journal of Marketing, Vol.60, No.4, pp.7-18, 1996. https://doi.org/10.2307/1251898
- C. Mathwick, N. Malhotra, and E. Rigdon, "Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment," Journal of Retailing, Vol.77, No.1, pp.39-56, 2001. https://doi.org/10.1016/S0022-4359(00)00045-2
- C. P. Lamberton and R. L. Rose, "When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems," Journal of Marketing, Vol.76, No.4, pp.109-125, 2012. https://doi.org/10.1509/jm.10.0368
- D. Gefen, I. Benbasat, and P. A. Pavlou, "A research agenda for trust in online environments," Journal of Management Information Systems, Vol.24, No.4, pp.275-286, 2008. https://doi.org/10.2753/MIS0742-1222240411
- D. F. Cox, Risk Handling in Consumer Behavior -An Intensive of Study Two Case, in Risk Taking and Informational Handling in Consumer Behavior, Boston: Harvard University Press, pp.36-37, 1967.
- D. H. Schurr and J. L. Ozanne, "Influences of Exchange Process: Buyer's Preconception of A Seller's Trustworthiness and Bargaining Toughness," Journal of Consumer Research, Vol.11, No.4, pp.939-953, 1985. https://doi.org/10.1086/209028
- E. Gummesson, "The New Marketing: Developing Long-Term Interactive Relationships," Long Range Planning, Vol.20, No.4, pp.10-20, 1987. https://doi.org/10.1016/0024-6301(87)90151-8
- E. Garbarino and M. Sreahilevitz, "Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation," Journal of Business Research, Vol.57, pp.768-775, 2004. https://doi.org/10.1016/S0148-2963(02)00363-6
- F. Bardhi and G. M. Eckhardt, "Access-Based Consumption: The Case of Car Sharing," Journal of Consumer Research, Vol.39, No.4, pp.881-898, 2012. https://doi.org/10.1086/666376
- H. D. Kissarijian and T. S. Robertson, Perspectives in Consumer Behavior, 4th ed., EnglewoodCliffs, NJ: Prentice Hall, 1991.
- H. Kwon and K. Seo, "Application of Value-based Adoption Model to Analyze SaaS Adoption Behavior in Korean B2B Cloud Market," International Journal of Advancements in Computing Technology, Vol.5, No.12, pp.368-373, 2013.
- J. J. Cronin and S. A. Taylor, "Measuring Service Quality: A Reexamination and Extension," Journal of Marketing, Vol.56, No.3, pp.55-68, 1992. https://doi.org/10.2307/1252296
- A. S. Dick and K. Basu, "Customer Loyalty: Toward an integrated Conceptual Framework," Journal of the Academy of Marketing Science, Vol.22, No.2, pp.99-113, 1994. https://doi.org/10.1177/0092070394222001
- P. M. Doney and J. P Cannon, "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, Vol.61, No.2, pp.35-51, 1997. https://doi.org/10.2307/1251829
- J. C. Sweeney and G. N. Soutar, "Consumer perceived value: The development of a multiple item scale," Journal of Retailing, Vol.77, No.2, pp.203-220, 2001. https://doi.org/10.1016/S0022-4359(01)00041-0
- J. Farrell and G. Saloner, "Installed base and compatibility: predation, product preannouncements and innovation," American Economic Review, Vol.76, No.5, pp.940-955, 1986.
- J. N. Sheth, B. I. Newman, and B. L. Gross, "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Vol.22, pp.159-170, 1991. https://doi.org/10.1016/0148-2963(91)90050-8
- J. Park, D. Lee, and J. Ahn, "Risk Focused E-Commerce Adoption Model: A Cross: Country Study," Journal of Global Information Technology Management, Vol.7, No.2, pp.6-30, 2004. https://doi.org/10.1080/1097198X.2004.10856370
- J. P. Peter and L. X. Tarpey, "A Comparative analysis of three consumer decision strategies," Journal of Consumer Research, Vol.2, No.1, pp.29-37, 1975. https://doi.org/10.1086/208613
- K. B. Monroe, Pricing: Making Profitable Decisions, 2nd ed., London: McGraw-hall, 1990.
- L. A. Crosby, K. R. Evans, and D. Cowles, "Relationship Quality in Services Selling: An Interpersonal Influence Perspective," Journal of Marketing, Vol.54, No.3, pp.68-81, 1990. https://doi.org/10.2307/1251817
- L. Lessig, Remix: Making Art and Commerce Thrive in the Hybrid Economy, Bloomsbury Academic, 2008.
- L. Gold and M. Naughton, New Financial Horizons The Emergence of an Economy of Communion, New City Press, 2010.
- M. A. Schilling, "Winning the standards race; building installed base and the availability of complementary goods," European Management Journal, Vol.17, No.3, pp.265-274, 1999. https://doi.org/10.1016/S0263-2373(99)00005-5
- M. Hume and G. S. Mort, "The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts," Journal of Services Marketing, Vol.24, No.2, pp.170-182, 2010. https://doi.org/10.1108/08876041011031136
- M. R. Ward and M. J. Lee, "Internet shopping, consumer search and product branding," Journal of Product and Brand Management, Vol.9, No.1, pp.6-20, 2001. https://doi.org/10.1108/10610420010316302
- N. Kumar, "The Power of Trust in Manufacture - Retailer Relationships," Harvard Business Review, November-December, pp.92-106, 1996.
- P. Kotler, Marketing Management: Analysis, Planning, Implementation and Control, 8th Edition, Prentice-Hall, 1999.
- P. Kotler and K. L. Keller, A framework for marketing management, 3th Edition, Prentice- Hall, 2007.
- R. A. Bauer, "Consumer Behavior as Risk Taking, Dynamic Marketing for a Changing World," Proceedings of the 43rd Conference of the American Marketing Association, pp.289-400, 1960.
- R. B. Woodruff, "Customer value: The next source for competitive edge," Journal of Academy of Marketing Science, Vol.25, No.2, 1997.
- R. M. Morgan and S. D. Hunt, "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, Vol.58, No.3, pp.20-38, 1994. https://doi.org/10.2307/1252308
- R. N. Stone and F. W. Winter, "Perceived risk: Further consideration for the marketing discipline," European Journal of Marketing, Vol.27, No.3, pp.39-50, 1987.
- S. Gale, "An examination of Total Quality Management at the United Way of Dade County", Inc, University of Miami, 1994.
- S. Ganesan, "Determinants of Long-Term Orientation in Buyer-Seller Relationships," Journal of Marketing, Vol.58, No.2, pp.1-19, 1994. https://doi.org/10.2307/1252265
- S. L. Jarvenpaa, N. Tractinsky, and L. Saarinen, "Consumer Trust in an Internet Store: A Cross Cultural Validation," Journal of Computer Mediated Communication, Vol.5, No.2, 1999.
- V. A. Zeithaml, "Consumer Perceptions of Price, Quality and Value: A Mean-End Model and Synthesis of Evidence," Journal of Marketing, Vol.52, Vol.3, pp.2-22, 1988. https://doi.org/10.2307/1251446
- V. Swaminathan, E. Lepkowskawhite, and B. P. Rao, "Browsers or buyers in cyberspace, An Investigation of factors influencing electronic exchange," Journal of Computer Mediated Communication, Vol.5, No.2, 1999.