Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
권호 표지
DOI QR코드

DOI QR Code

CRM using short range location based technology

  • Yoo, Jihyun (Department of Internet Communication Jangan University)
  • Received : 2016.11.22
  • Accepted : 2016.12.15
  • Published : 2016.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

In this paper, we propose the CRM service model for analyzing and managing location based data collected by Wi-Fi and BLE. As mobile devices became personalized, enterprises became interested in individual location, and location based mobile marketing started to stand on spotlight. Location based proximity marketing is developing along with contactless data transmission technology, and payment system that uses NFC, Beacon that utilizes BLE, as well as advertisement via Wi-Fi are being serviced. We suggest the model that mobile devices can be detected and identified by MAC address with the need of being connected to Wi-FI or Bluetooth interface. MAC addresses are not associated with any specific user account or mobile phone number. The idea is to be able to measure the amount of people which are present in a certain point at a specific time, allowing the study of the evolution of data analysis and offers effective information for decision-makings.

Keywords

References

  1. W. Chung, D. S. Kim, H. K. Rhee, and H. W. Kim, "An Audit Model for Customer Relationship Management in Smart Mobile Environments", The Korea Society of Digital Policy and Management, Vol. 11, No. 5, pp. 187-199, 2013
  2. J.H. Bang, Y.H. Cho, and M.S. Kim, "CRM Efforts, Different Paths to Loyalty Members and Non-members in the Hotel Industry", Journal of the Korea Academia-Industrial cooperation Society, Vol. 15, No. 2, pp. 785-792, 2014 https://doi.org/10.5762/KAIS.2014.15.2.785
  3. http://nfc-forum.org/
  4. Kevin Townsend, Carles Cufi, Akiba, Robert Davidson, "Getting Started with Bluetooth Low Energy: Tools and Techniques for Low-Power Networking", O'Reilly Media, April 2014
  5. IEEE 802.11, Wireless LAN Standards, 2012
  6. F. Buttle, "Customer Relationship Management: Concepts and Technologies", 2009
  7. Subhankar Dhar, Upkar Varshney, "Challenges and Business Models for Mobile Locationbased Services and Advertising", Communications of the ACM, Vol. 54, Issue 5, pp. 121-128, May 2011 https://doi.org/10.1145/1941487.1941515
  8. Francisco B., Pilar C. , Gonzalo C. , Irene L. and Miguel A, "A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards", Sensors 13(5), May 2013.
  9. Namiot, D. and Schneps-Schneppe, M., "About Location-aware Mobile Messages: Expert System Based on WiFi Spots", Next Generation Mobile Applications, Services and Technologies (NGMAST), 5th International Conference, pp. 48, Sept. 2011
  10. Nic Newman, "Apple iBeacon technology briefing", Journal of Direct, Data and Digital Marketing Practice, Vol. 15, Issue 3, pp. 222-225, Jan. 2014 https://doi.org/10.1057/dddmp.2014.7
  11. JH Yoo, "Efficient Technology Model for Mobile Proximity Marketing", Jangan Nonchong, Vol. 36, pp. 313-320, 2015
  12. B.H. Kang, "Design and Implementation of Mobility Support System for Bluetooth and IEEE 802.11", Proceedings of the Korean Society of Computer Information Conference, Vol. 16, No. 1, pp.301-307, Jun 2008
  13. C.S. Kim, E.C. Kim, K.S. Kim, and Y.Y. Kim, "Sequential localization with Beacon Nodes along the Seashore for Marine Monitoring Sensor Network", Journal of the Korea Society of Computer and Information, Vol. 12, No. 4, pp. 269-277, 2007