DOI QR코드

DOI QR Code

Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression

  • Kim, Yong-Hwan (Dept. of Software Analysis and Design, SeoulTech) ;
  • Kim, Ja-Hee (Graduate School of Public and Information Technology, SeoulTech) ;
  • Park, Ji hoon (Isu Petasys Co.) ;
  • Lee, Seung-Jun (Dept. of Global Convergence of Industrial Engineering, SeoulTech)
  • Received : 2016.10.17
  • Accepted : 2016.11.09
  • Published : 2016.11.30

Abstract

In this paper, we propose factors that influence on the mobile commerce satisfaction conducted by data mining and a PLS regression analysis. We extracted the most frequent words from mobile application reviews in which there are a large number of user's requests. We employed the content analysis to condense the large number of texts. We took a survey with the categories by which data are condensed and specified as factors that influence on the mobile commerce satisfaction. To avoid multicollinearity, we employed a PLS regression analysis instead of using a multiple regression analysis. Discovered factors that are potential consequences of customer satisfaction from direct requests by customers, the result may be an appropriate indicator for the mobile commerce market to improve its services.

Keywords

References

  1. Statistical Office, "In June 2016 Online Shopping Trend"
  2. Mobile Shopping Trend Report 2015, opensurvey p.15
  3. "Last year , The top three Social Commerce was 800billion deficit. Sustainability being disputed over "(2016, April 14), yeonhap, Retrieved from http://www.yonhapnews.co.kr/bulletin/2016/04/14/0200000000AKR20160414176500030.HTML
  4. Sora Kang, Su-Jin Han, Yoo-Jung Kim. "Key Determinants of Online Wine Purchasing Intention." Journal of the Korea Society of Computer and Information , Vol. 18, No. 12, pp.123-138., Dec., 2013
  5. Shao Yeh, Yung, and Yung-Ming Li. "Building trust in m-commerce: contributions from quality and satisfaction." Online Information Review 33.6 (2009): 1066-1086. https://doi.org/10.1108/14684520911011016
  6. Cao, Mei, Qingyu Zhang, and John Seydel. "B2C e-commerce web site quality: an empirical examination." Industrial Management &Data Systems 105.5 (2005): 645-661. https://doi.org/10.1108/02635570510600000
  7. Collier, Joel E., and Carol C. Bienstock. "Measuring service quality in e-retailing." Journal of service research 8.3 (2006): 260-275. https://doi.org/10.1177/1094670505278867
  8. Byoung-Ho Jun, Byung-Goo Kang. "Effects of Information Quality on Customer Satisfaction and Continuous Intention to use in Social Commerce." Journal of the Korea Society of Computer and Information, Vol. 18, No.3, pp127-139, Mar. , 2013 https://doi.org/10.9708/jksci.2013.18.3.127
  9. Mi-Young Baek and Sang-Lin Han. "Analysis of Usage Motivation and Repeat-Using Intention in Mobile Social Commerce." Journal of DAEHAN Association of Business Administration. Vol.28, No. 1, pp,103-120, Jan., 2015.
  10. Coughlan, Michael, Patricia Cronin, and Frances Ryan. "Survey research: Process and limitations." International Journal of Therapy &Rehabilitation 16.1 (2009)
  11. Jinhwa Kim, Hyeonsu Byeon, Seung Hun Lee, "Enhancement of User Understanding and Service Value Using Online Reviews", The Journal of Information Systems, Vol. 20, No 2, pp.21-36, Jun.,2011
  12. Kostyra, Daniel S., et al. "Decomposing the effects of online customer reviews on brand, price, and product attributes." International Journal of Research in Marketing (2015).
  13. Mudambi, Susan M., and David Schuff. "What makes a helpful review? A study of customer reviews on Amazon. com." MIS quarterly 34.1 (2010): 185-200. https://doi.org/10.2307/20721420
  14. Seung Hoon Chae, Jay Ick Lim, Juyoung Kang,"A Comparative Analysis of Social Commerce and Open Market Using User Reviews in Korean Mobile Commerce", Journal Intelligence Information System, Vol.21, No.4, Dec., 2015
  15. Social Commerce, http://www.bloter.net/archives/31355
  16. Open Market, http://it.donga.com/10037
  17. General Store, http://avionpapier.tistory.com/868
  18. Sungjoon Lee. "A Study on Determinants Affecting the Usage of Social Commerce." Korean Journal of Broadcasting and Telecommunication Studies, Vol. 26.No 3 pp.495-529, May, 2012.
  19. Choi, Jeewon, et al. "Customer satisfaction factors of mobile commerce in Korea." Internet research 18.3 (2008): 313-335. https://doi.org/10.1108/10662240810883335
  20. Lee, Young-chul, Choi, Young-jae. "An Exploratory Research on College Students; Usages of Mobile Commerce." Journal of Communication Science, Vol.12, No.4, pp.382-418, Dec, 2012
  21. "The power of social reputation, Can you review ruining your business?" (2016, May 5), koreaedaily, Retrieved from http://www.koreadaily.com/news/read.asp?art_id=4240494
  22. Hae Won Kim, Chae Nam Jun. "An exploratory study on content creation methods utilizing big data : Linguistic and story resources for effective creation of TV home shopping content." Journal of Cybercommunication Academic Society, Vol.31, No.3 pp. 5-51.,Sep., 2014
  23. Kyoung Ae Jang, Ja-Hee Kim, Kim Woo Jae(2015), "Derivation of data quality attributes and their priorities based on customer requirements," KIPS Tr. Software and Data Eng., Vol. 4, No. 12, 549-560, Dec., 2015. https://doi.org/10.3745/KTSDE.2015.4.12.549
  24. Hung-Chung Back, Chan-Hyuk Park, Seong-Yong Jang, Ja-Hee Kim(2015), "Stakeholder's Valuation of Public PMO System Using Laddering," Journal of the Korea Society for Simulation, Vol. 24, No. 4, pp. 127-136, Dec., 2015. https://doi.org/10.9709/JKSS.2015.24.4.127
  25. Lee, Yun-Hong, Lee, Joo-Hyung. "An Analysis on the Affecting Factor of Subway's Service Satisfaction Level Using the PLS Regression Analysis - Focused on the Subway Users in Seoul -." Journal of Transport Research, Vol. 19. No. 4 ,pp. 1-16. Nov., 2012
  26. Gwang-Seop Jeong, Gyu-Yong Park, Joo-Hyung Lee, "Presumed Influence Factors of User Satisfaction of Seoul Digital Industrial Complex using PLS-Regression Model", Journal of the Korea Academia-Industrial cooperation Society, Vol. 15, No 6, pp. 3931-3943, Jun., 2014. https://doi.org/10.5762/KAIS.2014.15.6.3931
  27. Noh KyungSup, "Well know to write papers statistical analysis" pp.159-180. 2014
  28. An, Juh-Ho, Won, Jai-Mu. "An Analysis on the Affecting Factors of the Image of Bukchon Hanok Village Using PLS Regression Analysis - Focus on Comparative Analysis for Korean and Foreign Visitors -." JOURNAL OF THE ARCHITECTURAL INSTITUTE OF KOREA Planning & Design, Vol. 29 , No. 11, pp.235-243, Nov, 2013. https://doi.org/10.5659/JAIK_PD.2013.29.11.235