Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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GVC status of the electronics industry & GVC promote case studies of the domestic electronics industry

전자산업의 GVC 현황과 국내 전자업체의 GVC 추진사례 분석

  • Received : 2016.08.29
  • Accepted : 2016.10.20
  • Published : 2016.10.28
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Abstract

Electronics industry provides more revenue and jobs, and plays an important role in a variety of fields. During recent changes to the industrial strategy by IT convergence technology development and global economic integration, Global Value Chain(GVC) of the ICT industry has been expanded. The global value chain is a structure consisting of the global dimension in all the processes of business activity for value-added production, R&D, manufacturing, sales, A/S etc. The purpose of this study is to analyze the GVC in the electronics industry and GVC promote practice of Samsung Electronics and LG Electronics. GVC of the electronics industry was developed from 1980, and established manufacturing plant in the United States and Canada. GVC has moved to low-cost countries such as China, Taiwan and India to cut costs, In recent years, because of the rising labor and production costs in China, manufacturing plants move to the Vietnam that has relatively cheap production base. To develop consistently, Korean electronics companies should carry out a new strategy such as item and brand marketing to exporting country.

전자산업은 많은 수익과 일자리를 제공하고 다양한 융 복합 분야에서 중요한 역할을 담당하고 있다. 최근 IT 융합기술 발달과 세계경제 통합으로 산업전략이 변하면서 ICT산업의 글로벌가치사슬(GVC)이 확대되고 있다. 글로벌가치사슬은 R&D, 제조, 판매, A/S 등 부가가치 생산을 위한 기업 활동의 모든 과정이 세계적인 차원에서 이루어지는 구조이다. 본 연구의 목적은 전자산업의 GVC 현황과 국내 대표적인 전자업체인 삼성전자와 LG전자의 GVC 추진사례를 분석하는데 있다. 전자산업의 GVC는 1980년대 이후 발전하기 시작하면서 미국과 캐나다 등 선진국에 생산기지를 구축하였다. 2000년 이후에는 인건비 등 원가절감을 위해 중국, 대만, 인도 등 저비용 국가로 이전하였다. 최근에는 중국의 인건비 및 생산비 급상승으로 인해 상대적으로 저렴한 베트남으로 생산기지를 이동하는 현상이 나타나고 있다. 국내 전자업체들은 지속적으로 성장하기 위해 수출대상국을 상대로 브랜드 및 품목별 마케팅을 실시하는 등 새로운 전략을 수행해야 한다.

Keywords

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