DOI QR코드

DOI QR Code

의복 처분행동의 결정요인과 효과

Exploring the Determinants of Clothing Disposition Behavior and their Effect

  • 안수경 (전남대학교 의류학과/전남대학교 생활과학연구소)
  • Ahn, Soo-kyoung (Dept. of Clothing & Textiles, Chonnam National University/Research Institute of Human Ecology, Chonnam National University)
  • 투고 : 2016.05.10
  • 심사 : 2016.08.08
  • 발행 : 2016.10.31

초록

This study explores the determinants of clothing disposition and examines their effect on the dimensions of clothing disposition behavior. The data of 316 women were collected nationwide using an online self-administered questionnaire. This study initially identified five types of disposition behavior as revising, permanent separation, giving away, selling, and donating to charity. Exploratory and confirmative factor analysis identified the underlying determinants of clothing disposition as self-concept, reusability, economic factor, social environment, affective association, storage, fashionableness, and a sense of belongingness. Structural equation modeling was conducted to examine the relationships between variables. The results demonstrated that six out of eight determinants significantly affected clothing disposition behavior. The effects of social environment and a sense of belongingness were relatively strong determinants that influenced the four types of disposition behaviors. However, self-concept and affective association did not influence the disposition behaviors. A series of one-way MANOVA was conducted to determine the effect of the eight demographic variables on the four modes of clothing disposition. Giving away, permanent separation, and donating to charity differed significantly in the groups of three demographic variables such as age, monthly income, and marital status. This study empirically elucidates what criteria consumers use when confronted with unused clothing and how the determinants of clothing disposition influence the modes of clothing disposition behavior. This study provides a framework for clothing disposition behavior and its determinants as well as suggests a new approach to clothing disposition behavior and improvements in marketing decisions.

키워드

참고문헌

  1. Albinsson, P. A., & Perera, B. Y. (2009). From trash to treasure and beyond: the meaning of voluntary disposition. Journal of Consumer Behaviour, 8(6), 340−353. doi:10.1002/cb.301
  2. Bianchi, C., & Birtwistle, G. (2010). Sell, give away, or donate: an exploratory study of fashion clothing disposal behaviour in two countries. The International Review of Retail, Distribution and Consumer Research, 20(3), 353−368. doi:10.1080/09593969.2010.491213
  3. Birtwistle, G., & Moore, C. M. (2007). Fashion clothing - Where does it all end up? International Journal of Retail & Distribution Management, 35(3), 210−216. doi:10.1108/09590550710735068
  4. Burke, M., Conn, W. D., & Lutz, R. J. (1978). Using psychographic variables to investigate product disposition behaviors. In S. C. Jain (Ed.), Proceedings of the American Marketing Association Educator's Conference (Vol. 43, pp. 321−326). Chicago, IL: American Marketing Association.
  5. Chang, G. H., & Park, J. O. (1997). The effects of the socially responsible clothing consumption attitude on the clothing disposition behavior (Part I). Journal of the Korean Society of Clothing and Textiles, 21(4), 795−805.
  6. Cherrier, H. (2009). Disposal and simple living: exploring the circulation of goods and the development of sacred consumption. Journal of Consumer Behaviour, 8(6), 327−339. doi:10.1002/cb.297
  7. Cherrier, H., & Murray, J. B. (2007). Reflexive dispossession and self: Constructing a processual theory of identity. Consumption Markets & Culture, 10(1), 1−29. doi:10.1080/10253860601116452
  8. Chu, H., & Liao, S. (2007). Defining and categorizing consumer resale behavior in consumer-to consumer (C2C) ecommerce. International Journal of Business and Information, 2(2), 159−184.
  9. Coulter, R. A., & Ligas, M. (2003). To retain or to Relinquish: Exploring the disposition practices of packrats and purgers. Advanced in Consumer Research, 30, 38−43.
  10. DeBell, M., & Dardis, R. (1979). Extending product life: Technology isn't the only issue. Advanced in Consumer Research, 6, 381−385.
  11. Francis, S. K., & Butler, S. (1994). Consumer satisfaction with clothing disposition. Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 7, 184−190.
  12. Ha-Brookshire, J. E., & Hodges, N. N. (2009). Socially responsible consumer behavior? Exploring used clothing donation behavior. Clothing and Textiles Research Journal, 27 (3), 179−196. doi:10.1177/0887302X08327199
  13. Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. (1998). Multivariate data analysis (5th ed.). Upper Saddle River, NJ: Prentice Hall.
  14. Han, S. H. (2009). A study on the purchasing behavior and usage of environmentally friendly clothing and the disposal of clothing. Journal of Korean Home Management Association, 27(3), 61−77.
  15. Hanson, J. W. (1980). A proposed paradigm for consumer product disposition processes. The Journal of Consumer Affairs, 14(1), 49−67. doi:10.1111/j.1745-6606.1980.tb00652.x
  16. Harrell, G. D., & McConocha, D. M. (1992). Personal factors related to consumer product disposal tendencies. The Journal of Consumer Affairs, 26(2), 397−417. doi:10.1111/j.1745-6606.1992.tb00034.x
  17. Haws, K., Naylor, R. W., Bearden, W. O., & Coulter, R. (2008). To have and to hold? Implications of disposition tendencies for consumer research. Advances in Consumer Research, 35, 764.
  18. Henry, S. L. (1991). Consumers, commodities, and choices: A general model of consumer behavior. Historical Archaeology, 25(2), 3−14.
  19. Huh, K. (2005). The determinants of consumers' pro-environmental behavior in the stage of purchase, usage, and disposal. Journal of Korean Living Science Association, 14 (1), 81−94.
  20. Jacoby, J., Berning, C. K., & Dietvorst, T. F. (1977). What about disposition? Journal of Marketing, 41(2), 22−28. doi:10.2307/1250630
  21. Jeong, Y. H., & Lee, H. J. (2001). A study on the disposition behaviour of dealing with clothes of high school girl students. Journal of Korean Home Economics Education Association, 13(2), 25−36.
  22. Jeong, Y. J., & Park, O. L. (2006). A study on university student's clothing disposition behavior depending on their personality and environmental consciousness. Journal of Korean Living Science Association, 15(1), 149−156.
  23. Jung, J. W. (2011). In-depth study on ethical consumption behavior related to cloth consumption. Journal of Consumption Culture, 14(1), 49−73. https://doi.org/10.17053/jcc.2011.14.1.003
  24. Kim, S. W., & Cho, H. S. (2000). A study on clothing recycling disposition behavior - Focusing on the unmarried women workers -. Journal of Korean Home Management Association, 18(2), 15−27.
  25. Kleine, S. S., Kleine III, R. E., & Allen, C. T. (1995). How is a possession "Me" or "Not Me"? Characterizing types and an antecedent of material possession attachment. Journal of Consumer Research, 22(3), 327−343. doi:10.1086/209454
  26. Lastovicka, J. L., & Fernandez, K. V. (2005). Three paths to disposition: The movement of meaningful possessions to strangers. Journal of Consumer Research, 31(4), 813−823. doi:10.1086/426616
  27. Lee, J. W., Kim, J., Park, S. H., Suh, K. H., Shin, Y., Ahn, J. H., & Yang, H. (2014). The effect of environment-friendly consumption consciousness, consumption behavior and consumption value of adolescents on attitude of school uniform recycling. Journal of Korean Home Economics Education Association, 26(2), 1−14.
  28. Morgan, L. R., & Birtwistle, G. (2009). An investigation of young fashion consumers' disposal habits. International Journal of Consumer Studies, 33(2), 190−198. doi:10.1111/j.1470-6431.2009.00756.x
  29. Paden, N., & Stell, R. (2005). Consumer product redistribution: Disposition decisions and channel options. Journal of Marketing Channels, 12(3), 105−123. doi:10.1300/J049v12n03_06
  30. Park, H. H., & Oh, S. D. (2005). The influence of materialism and environment consciousness on recycling attitude and behavior clothing. Journal of the Korean Home Economics Association, 43(10), 167−177.
  31. Park, K. H. (1998). Some determinants of clothing disposal behavior - Environmental attitude, environmental behavior, environmental information, and demographic characteristics -. Journal of the Korean Home Economics Association, 36(5), 47−58.
  32. Park, M. H., Lyu, H. K., Park, M. S., & Park, M. H. (1995). Consumer's perceived product usage and disposition - Focusing on efficiency of consumption based on resource utilization -. Journal of Korean Home Management Association, 13(1), 79−87.
  33. Price, L. L., Arnould, E. J., & Curasi, C. F. (2000). Older consumers' disposition of special possessions. Journal of Consumer Research, 27(2), 179−201. doi:10.1086/314319
  34. Raghavan, S. (2010). Don't throw it away: the corporate role in product disposition. Journal of Business Strategy, 31(3), 50−55. doi:10.1108/02756661011036709
  35. Roh, Y. L., & Kim, S. W. (2002). A study on environmental and recycling consciousness and behavior of consumers' recycling - Focused on the unused clothing of unmarried working women -. Journal of the Korean Home Economics Association, 40(1), 163−178.
  36. Roster, C. A. (2001). Letting go: The process and meaning of disposition in the lives of consumers. Advances in Consumer Research, 28(1), 425−430.
  37. Shim, S. (1995). Environmentalism and consumers' clothing disposal patterns: An exploratory study. Clothing and Textiles Research Journal, 13(1), 38−48. doi:10.1177/0887302X9501300105
  38. Yoo, Y. S. (1996). A study on the women's clothing discard behavior. Journal of the Korean Society of Clothing and Textiles, 20(1), 142−156.
  39. Young, M. M., & Wallendorf, M. (1989). Ashes to ashes, dust to dust: Conceptualizing consumer disposition of possessions. In T. Childers, R. Bagozzi, P. Peter, A. Firat, C. Kumcu, A. Sawyer, J. Frazier, M. Rothschild, & M. Strong (Eds.), American Marketing Association Winter Educator's Conference Proceedings (pp. 33−39) Chicago, IL: American Marketing Association.