Korean Journal of Child Studies (아동학회지)

Korean Association of Child Studies (한국아동학회)
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Factors Related to Quality in Child Care Services and Their Effects on User Satisfaction and Intentions of Users to Reuse Such Services

보육서비스 품질요인이 서비스 만족과 재이용의사에 미치는 영향

  • 이뿐새 (세종대학교 공공정책대학원 사회복지학과) ;
  • 박현선 (세종대학교 공공정책대학원 사회복지학과)
  • Received : 2015.07.27
  • Accepted : 2015.10.13
  • Published : 2015.10.31
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Abstract

The purpose of this study is to understand how the factors related to quality in child care services effect decision making of parents to use such services again, using the parameter of parental satisfaction as a measure. In order to support the researcher's hypothesis, data was gathered from 566 households who send their children to one of the child care facilities in Goyang-Shi, Gyeonggi-Do. The collected data was then analyzed by means of structural equation modeling. The results of the analysis showed that the higher the level of assurance, service tangibility and empathy were, the more the parents were satisfied with the service. The more they were satisfied, the possibility of using the service again increased relatively. In conclusion, various political and practical implications were also addressed and discussed on the basis of these results, with the aim to improve the factors of quality in child care services and parental satisfaction.

Keywords

References

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