Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
권호 표지

The Relationship between Financial Performance and Managerial Accounting Variables in the Hotel Industry

호텔산업의 재무적 성과와 관리회계 변수와의 관계 분석

  • Kim, Hyojin (Dept. of Tourism & Convention, Busan National University)
  • 김효진 (부산대학교 관광컨벤션학과)
  • Received : 2015.09.10
  • Accepted : 2015.10.20
  • Published : 2015.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

This study examines whether the two variables that encompass the number of rooms sold and occupancy, as independent variables, positively affect a total of revenue generated from the hotel industry. Using a simple regression analysis and a standard multiple regression analysis, the study evaluates if the two independent variables play an important role in influencing a total of revenue in the hotel industry. A finding tells that researchers need consider a removal of the occupancy rate for a better and accurate prediction. It is expected that this study will contribute to a theoretical development of a study group that focuses on what determinants enable to improve a financial performance in the hotel sector.

본 연구는 호텔산업의 관리회계 변수 중, 판매객실 수와 점유율이라는 두 개의 변수를 독립변수로 설정하여, 두 변수가 호텔 매출에 영향을 미치는지를 파악한다. 본 연구를 위해 통계분석 기법 중, 단순 회귀분석과 다중 회귀분석을 사용하였고, 선택된 두 변수가 호텔매출에 중요한 역할을 하는지 평가하였다. 분석 결과, 다중회귀분석에서 호텔 점유율은 호텔매출에 통계적으로 유의한 영향을 미치지 않았다. 시사점으로서 향후 연구를 통해 호텔매출 성장에 영향을 미치는 요인들을 심도있게 분석하여 학계에 이바지할 수 있는 학자들의 노력이 필요하다.

Keywords

References

  1. Bagliano FC, Morana C (2012). The great recession: US dynamics and spillovers to the world economy. Journal of Banking & Finance 36(1):1-13. https://doi.org/10.1016/j.jbankfin.2011.06.002
  2. Berman SL, Wicks AC, Kotha S, Jones TM (1999). Does stakeholder orientation matter? The relationship between stakeholder management models and firm financial performance. Academy of Management Journal 42(5):488-506. https://doi.org/10.2307/256972
  3. Chen MC, Cheng SJ, Hwang Y (2005). An empirical investigation of the relationship between intellectual capital and firms' market value and financial performance. Journal of Intellectual Capital 6(2):159-176. https://doi.org/10.1108/14691930510592771
  4. Cross RG, Higbie JA, Cross DQD (2009). Revenue management's Renaissance: A rebirth of the art and science of profitable revenue generation. Cornell Hospitality Quarterly 50(1):56-81. https://doi.org/10.1177/1938965508328716
  5. Das DK (2012). How did the Asian economy cope with the global financial crisis and recession? A revaluation and review. Asia Pacific Business Review 18(1):7-25. https://doi.org/10.1080/13602381.2011.601584
  6. Enz CA, Canina L, Lomanno M (2004). Why discounting doesn't work: The dynamics of rising occupancy and falling revenue among competitors [Electronic article]. Cornell Hospitality Reports 4 (7):6-25.
  7. Gu Z (1997). Proposing a room pricing model for optimizing profitability. International Journal of Hospitality Management 16(3):273-277. https://doi.org/10.1016/S0278-4319(97)00015-7
  8. Huselid MA (1995). The impact of human resource management practices on turnover, productivity, and corporate financial performance. Academy of Management Journal 38(3):635-672. https://doi.org/10.2307/256741
  9. Ittner CD, Larcker DF (1998). Are nonfinancial measures leading indicators of financial performance? An analysis of customer satisfaction. Journal of Accounting Research 36:1-35.
  10. Kim H, Choi H (2013). Quantitative tourism research and statement of statistical assumptions: A case study of articles appearing in Tourism Management. Korea Academic Society of Hotel Administration 22(5):225-239.
  11. Kim H, Kim B (2015). Economic impacts of the hotel industry: An input-output analysis. Tourism Review 70(2):132-149. https://doi.org/10.1108/TR-11-2014-0056
  12. Matheson VA (2009). Economic multipliers and mega- event analysis. International Journal of Sport Finance 4(1):63-70.
  13. O'Neill JW, Mattila AS (2004). Hotel branding strategy: Its relationship to guest satisfaction and room revenue. Journal of Hospitality & Tourism Research 28(2):156-165. https://doi.org/10.1177/1096348004264081
  14. O'neill JW, Mattila AS (2006). Strategic hotel development and positioning: The effects of revenue drivers on profitability. Cornell Hotel and Restaurant Administration Quarterly 47(2):146-154. https://doi.org/10.1177/0010880405281519
  15. Page S, Song H, Wu DC (2012). Assessing the impacts of the global economic crisis and swine flu on inbound tourism demand in the United Kingdom. Journal of Travel Research 51(2):142-153. https://doi.org/10.1177/0047287511400754
  16. Papatheodorou A, Rossello J, Xiao H (2010). Global economic crisis and tourism: Consequences and perspectives. Journal of Travel Research 49(1): 39-45. https://doi.org/10.1177/0047287509355327
  17. Ritchie JB, Molinar CMA, Frechtling DC (2010). Impacts of the world recession and economic crisis on tourism: North America. Journal of Travel Research 49(1):5-15. https://doi.org/10.1177/0047287509353193
  18. Schwartz Z, Cohen E (2003). Hotel revenue management with group discount room rates. Journal of Hospitality & Tourism Research 27(1):24-47. https://doi.org/10.1177/1096348002238879
  19. Tabachnick B, Fidell L (2007). Using Multivariate Statistics. Pearson/Allyn & Bacon, Boston.
  20. Vinod B (2004). Unlocking the value of revenue management in the hotel industry. Journal of Revenue and Pricing Management 3(2):178-190. https://doi.org/10.1057/palgrave.rpm.5170105
  21. Waddock SA, Graves SB (1997). The corporate social performance-financial performance link. Strategic Management Journal 18(4):303-319. https://doi.org/10.1002/(SICI)1097-0266(199704)18:4<303::AID-SMJ869>3.0.CO;2-G
  22. Weatherford LR, Kimes SE (2003). A comparison of forecasting methods for hotel revenue management. International Journal of Forecasting 19(3): 401-415. https://doi.org/10.1016/S0169-2070(02)00011-0
  23. Zahra SA (1993). Environment, corporate entrepreneurship, and financial performance: A taxonomic approach. Journal of Business Venturing 8(4):319-340. https://doi.org/10.1016/0883-9026(93)90003-N