Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Framework of Decision Making for Choice of Camping Site Selection Attributes according to Camping Motivation

캠핑동기에 따른 캠핑장 선택속성 의사결정의 프레임워크 구축에 관한 연구

  • Choo, Seung-Woo (Dept. of Hotel & Convention Management, Dong-Eui University)
  • 추승우 (동의대학교 호텔컨벤션경영학과)
  • Received : 2015.08.16
  • Accepted : 2015.10.20
  • Published : 2015.10.28
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Abstract

This study focused on building the convergence framework of decision-making for camping site selection attributes. The first stage of study is to identify the camping motivations. The camping motivations are composed of 5 factors. The second stage is to identify the camping site selection attributes. They are composed of 4 factors. The relationships between camping site selection attributes and camping motivations are examined through the multi-regression analysis. The camping site selection attributes were significantly influenced by thr type of camping motivation. Lastly, the relationship between camping site selection attributes and camper's satisfaction and behavioral intention are testified. The implications are that camping site operators and developers need to understand the segmented camping motivations and site selection attributes. They could be the guideline of implementing the developing planning strategies of camping site.

본 연구는 캠핑장 선택속성의 의사결정 융복합 프레임워크 구축을 위해 의사결정의 세부단계를 알아보기 위해 수행되었다. 첫째, 캠핑참여동기 및 캠핑장 선택속성을 파악하기 위하여 요인분석이 수행되었고, 둘째, 캠핑참여동기 유형에 따른 캠핑장 선택속성에 미치는 영향관계 분석, 셋째, 캠핑장 선택속성이 만족과 행동의도에 어떠한 영향관계를 미치는지를 검정하기 위해 회귀분석이 수행되었다. 캠핑참여동기로 5개 요인이 도출, 캠핑장 선택속성은 4개 요인이 도출되었으며, 이 캠핑참여동기의 유형에 따라 캠핑장 선택속성에 미치는 영향력이 다르다는 것을 알게 되었다, 그리고 마지막으로 캠핑장 선택속성은 캠핑객의 만족 및 행동의도에 영향을 미친다는 것을 알게 되었다. 이와 같은 결과는 캠핑장 운영자들은 세분화된 캠핑참여동기를 바탕으로 운영하고 있는 캠핑장이 반드시 갖추어야할 속성들에 대해 알게 해 주었고, 실제 캠핑객의 만족 및 행동의도에 미치는 선택 속성들을 파악함으로써 캠핑 사이트 개발자들의 개발계획 수립을 위한 가이드라인을 제시해 준다.

Keywords

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