Journal of the Architectural Institute of Korea Planning & Design (대한건축학회논문집:계획계)

Architectural Institute of Korea (대한건축학회)
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A Study on the Perceptional Characteristics of Facade Image of Single Home - Based on the Experiment of Perceptional Characteristics in respect to Eye Movement Tracking -

시선 유도의 측면에서 살펴본 단독주택 입면이미지 인지 특성 분석 - 아이트래킹 기법을 활용한 인지특성 실험을 바탕으로 -

  • Cho, Hyeong-Kyu (Department of Architecture, Changwon National University)
  • Received : 2015.08.02
  • Accepted : 2015.10.12
  • Published : 2015.10.30
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Abstract

The purpose of this study is to find out what elements observers mostly gaze at when seeing a building, through this eye-movement tracking technique. Particularly, this study attempted to find out what domain they see most and what domain they see first. As research subjects, this study selected a total of 61 subjects, and after showing them an image of 3 detached houses, this study recorded where they mostly gazed at when seeing the building image, by using eye-movement tracking tools. To analyze the data collected, this study used Gaze Number and Gaze Frequency as key indicators. To analyze the data, this study divided the experimental image into several domains, and calculated the Gaze Data, Gaze number and Gaze frequency of each domain. As a result of the analysis, it was found out that the subjects showed a higher degree of attention to either the door or the window in general. Besides, this study found out that the research subjects had a clear tendency to see the door first when gazing at a building. Unlike the other elements, the door and the window are openings to open and close, and they featured attracting the highest degree of attention. The results above imply that people pay more attention to particular space where they expect they will have more activities when gazing at a residential building.

Keywords

Acknowledgement

Supported by : 한국연구재단

References

  1. Cho, H., Jeon, Y., Choi, J. & Ha, S. (2015). Literature Review on the Research of Urban and Architectural Landscape using Eye Tracking Method, Proceedings of 2015 Summer KAIS Conference, 205-207.
  2. Cho, H. (2015). A Study on the Visual Attention Characteristics of Single Building Landscape through Eye-movement Tracking, Proceedings of 2015 International Symposium on Engineering and Applied Science, 214-215
  3. Kim, J. (2009). A Study on the Property of Visual Perception of Interior Space according to Eye Movement, The Journal of the Korean Institute of Interior Design, 18(1), 35-42.
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  6. Kim, J. & Ban, Y. (2013). A Study on Characteristics of Visual Fixation in an Evacuation Process Created via Virtual Reality, The Journal of the Architectural Institute of Korea, 29(9), 33-42.
  7. Kim, J. & Kim, J. (2012). The Partitioning Standard of Observation Scope for Analysis of Spatial Image, Bulletin of Korean Society of Basic Design & Art, 13(2), 159-170.
  8. Yeo, M. & Lee, C. (2014). A Study on the Interest of the Eyes Applying Gazing Phenomena, The Journal of the Korean Institute of Interior Design, 23(1), 122-131.

Cited by

  1. A Study on the Comparison of the Visual Attention Characteristics on the Facade Image of a Detached House Due to the Features on Windows vol.15, pp.2, 2016, https://doi.org/10.3130/jaabe.15.209