Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Attitudes toward Appearance and Body Satisfaction according to Uniform Modification Behavior of Middle and High School Girls

여중·고생들의 교복변형행동에 따른 외모에 대한 태도와 신체만족

  • Park, Eunhee (Dept. of Fashion Design, Daegu University) ;
  • Cho, Hyonju (Dept. of Home Economics Education, Kyungbook National University)
  • 박은희 (대구대학교 패션디자인학과) ;
  • 조현주 (경북대학교 가정교육과)
  • Received : 2015.07.13
  • Accepted : 2015.09.17
  • Published : 2015.09.30
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Abstract

The purpose of this study is to classify students' attitudes towards uniform modification and analyze their subjective experience regarding appearance, and body satisfaction. Questionnaires were administered to 369 middle and high school girls living in Deagu Metropolitan City. Frequency, factor analysis, reliability analysis, correlation analysis, ${\chi}^2$-test, and t-test are all used for data analysis. Our findings are as follows. Two hundred thirty students (62.3%) agreed to modify their school uniforms to express their personalities and follow fashion trends. Motives for uniform modification had to do with social life, physical attractiveness, and practicality. Attitudes toward appearance are found to be shaped by appearance internalization, active management of appearance, appearance needs, social recognition, and conformity. The motives for uniform modification reveal a significant correlation with attitudes toward appearance. Uniform modification satisfaction differed depending on sub-variables of attitude toward appearance(active management of appearance, personalized appearance needs, social recognition, and body satisfaction, such as satisfaction with height and BMI). There was a significant difference in expression of intention for future plastic surgery depending on body image.

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References

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