Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
권호 표지
DOI QR코드

DOI QR Code

Effects of Instructor's Communication Quality on Learning Flow and Satisfaction of Students: Targeting the Students(Parents) Participating in the Early Childhood Education Programs

  • Received : 2015.03.10
  • Accepted : 2015.04.17
  • Published : 2015.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

Purpose: This study surveyed the effects of instructors' verbal and nonverbal communication quality on students' learning flow and satisfaction. We divided the two types of communication into sub-factors - verbal communication into language, and nonverbal communication into kinesics, proxemics, paralanguage and physical appearance - to examine the causal relationship between learning flow and learning satisfaction. Methods: This study was conducted on the students (parents) of a paid early childhood education program run by "I" company located in Seoul, from November 12, 2014 to November 18, 2014. A total of 317 (90.5 %, effective) questionnaires were collected and analyzed using SPSS 18.0 and AMOS 18.0. Results: First, the verbal communication of the lecturers was found to have significantly positive (+) effects on learning satisfaction. Second, among the nonverbal communications, proxemics and physical appearance were found to have positive (+) effects on learning flow. Third, among the nonverbal communications, proxemics was found to have positive (+) effects on learning satisfaction. Fourth, the learning flow of students was found to have positive (+) effects on learning satisfaction. Conclusion: This study's findings can contribute to realizing desirable communication between instructors and students.

Keywords

References

  1. Argyle, M. 2013. London.: Bodily communication. Routledge.
  2. Bonoma, T. V., and Felder, L. C. 1977. "Nonverbal communication in marketing: Toward a communicational analysis." Journal of Marketing Research:169-180.
  3. Burgoon, J. K. 1991. "Relational message interpretations of touch, conversational distance, and posture." Journal of Nonverbal Behavior 15(4):233-259. https://doi.org/10.1007/BF00986924
  4. Burgoon, J. K., Birk, T., and Pfau, M. 1990. "Nonverbal behaviors, persuasion, and credibility." Human Communication Research 17(1):140-169. https://doi.org/10.1111/j.1468-2958.1990.tb00229.x
  5. Burgoon, J. K., Buller, D. B., and Woodall, W. G. 1996. Nonverbal communication: The unspoken dialogue. New York: McGraw-Hill.
  6. Choi, E. H. 2011. "A Study of the influence of verbal and non-verbal communication of service instructor on student's commitment and re-enrollment intention : Focused on gender congruence between instructor and student." Master's Dissertation, Pukyong University Graduate, Busan Metropolitan City: Korea.
  7. Choi, H. K, Jung, S. K., and Lee, K. E. 2010. "A Study on the effect of the verbal, paralanguage and non-verbal communication on the customer satisfaction and loyalty: Focus of the airline cabin crews." Journal of Hospitality and Tourism Studies 12(2):244-260.
  8. Choi, Y. L., and Nam, S. B. 2012. "The effect of golf teaching professional's non-verbal communication on trust and participation satisfaction." The Korean Society of Sports Science 21(4):553-564.
  9. Clarke, S. G., and Haworth, J. T. 1994. " 'Flow' experience in the daily lives of sixth-form college students." British Journal of Psychology 85(4):511-523. https://doi.org/10.1111/j.2044-8295.1994.tb02538.x
  10. Csikszentmihalyi, M. 1975. "Play and intrinsic rewards." Journal of Humanistic Psychology 15(3):41-63. https://doi.org/10.1177/002216787501500306
  11. Csikszentmihalyi, M. 1997. Flow and the psychology of discovery and invention. HarperPerennial, New York.
  12. Delmonte, M. M. 1991. "Use of non-verbal construing and metaphor in psychotherapy." International Journal of Psychosomatics 38(1-4):68-75.
  13. Dodd, C. H. 1982. Dynamics of intercultural communication. Dubuque, Iowa, W.C.: Brown Company Publishers.
  14. Erickson, B., Lind, E. A., Johnson, B. C., and O'Barr, W. M. 1978. "Speech style and impression formation in a court setting: The effects of "powerful" and "powerless" speech." Journal of Experimental Social Psychology 14(3):266-279. https://doi.org/10.1016/0022-1031(78)90015-X
  15. Goodboy, A. K., and Martin, M. M. 2007. Validating the SCSS: Examining attributional confidence, affective learning, and student communication motives. In annual meeting of the Eastern Communication Association, Providence, RI.
  16. Goodboy, A. K., and Myers, S. A. 2008. "The effect of teacher confirmation on student communication and learning outcomes." Communication Education 57(2):153-179. https://doi.org/10.1080/03634520701787777
  17. Goodboy, A. K., Martin, M. M., and Bolkan, S. 2009. "The development and validation of the student communication satisfaction scale." Communication Education 58(3):372-396. https://doi.org/10.1080/03634520902755441
  18. Gu, K. S. 2012. "Influence of dance leaders by leadership Type on trust and commitment to dancing." Master's Dissertation, Dongguk University Graduate, Seoul: Korea.
  19. Hong, M. N. 2007. "The effect of communication styles and nonverbal communication factors on a service provider's evaluation: Analysis of the moderating effect of service types." Doctoral Dissertation, Kyonggi University Graduate, Seoul: Korea.
  20. Jeon, J. H. 2013. "An overview of articles on communication in the journal of secretarial studies for two decades." Journal of Secretarial Sciences 22(3):5-27.
  21. Jeon, S. W., Lee, W. S., and Lee, J. H. 2010. "The relation among the leader confidence, self-discipline and exercise flow of skating players." The Korean Society of Sports Science 19(2):523-533.
  22. Joo, Y. J., Kim, J. Y., and Choi, H. R. 2009. "Investigating the structural relationship among self-regulated learning, learning flow, satisfaction and learning persistence in corporate e-Learning." Journal of Educational Technology 25(4):101-124. https://doi.org/10.17232/KSET.25.4.101
  23. Jung, H. S., and Yoon, H. H. 2010. "The effects of verbal and nonverbal communication of service providers in the family restaurant on the customers' trust and satisfaction." Korean Journal of Food and Cookery Science 26(3):272-280.
  24. Kim, J. S. 2007. "An explorative study on the determinants of e-Learning performance and its pedagogical implication." The Journal of Yeolin Education 15(3):101-125.
  25. Kim, J. Y., Joo, H. C., and Yoon, I. A. 2013. "The structure model among nonverbal communication, instructors trust and dance flow of the dance educator." The Korean Journal of Dance 71(3):1-24.
  26. Kim, K. S. 2007. "The effects of lifelong education instructors on learning satisfaction and educational effectiveness: With a focus on the instructors' image and lecture capacity." Master's Dissertation, Ajou University Graduate, Suwon Metropolitan City: Korea.
  27. Kim, N. Y. 2009. "The structural relationship among academic motivation, program, organizational support, interaction, flow and learning outcome in cyber education." Doctoral Dissertation, Ewha Womans University Graduate, Seoul: Korea.
  28. Kim, S. H. 2005. "A study on consumers' emotion expression and a salesperson's responses in service encounter : Verbal and nonverval communication." Journal of Consumer Studies, 16(2):111-146.
  29. Kim, S. H. 2007. "Effect of the verbal and non-verbal communication of salespersons in service encounter on customers' emotion and behavioral intension: Focusing on the emotional contagion phenomenon." Journal of Consumer Studies 18(1):97-131.
  30. Kim, S. H., and Chung, O. B. 1997. "A Study on the perception and the satisfaction with learning on human development and family relations area of the 6th revision of middle school Home Economics Education curriculum." Journal of Korean Home Economics Education Association 9(2):47-67.
  31. Kim, Y. K. 2008. "The relationship among customer national sterotypes, emotion, and service behavior of employee in airline industry: Cross-cultural study." Doctoral Dissertation, Sejong University Graduate, Seoul: Korea.
  32. Kim, Y. K., and Yu, J. P. 2008. "A study on verbal and non-verbal communication of medical service provider." Jounal of Korea Service Management Society 9(1):225-258. https://doi.org/10.15706/jksms.2008.9.1.010
  33. Lee, H. Y., and Park, J. W. 2012. "The relationship between sports program instructor's nonverbal communication of training program for public officials, participants' sports immersion and their continuos participation behavior." The Korean Journal of Physical Education 51(4):223-235.
  34. Lee, K. T., and Yi, H. U. 2010. "Effects of nonverbal communication of professor on attitude toward class and professor." Korean Business Education Review 64:91-117.
  35. Lee, S. Y. 2011. "The effect of the verbal and non-verbal communication on the emotional response, customer satisfaction and behavioral intention of passenger." Master's Dissertation, Sejong University Graduate, Seoul: Korea.
  36. Lee, Y. J., and Ji, Y. J. 2013. "Elementary school students of the characteristics of learning style on the of learning flow." Asian Journal of Education 14(1):243-273. https://doi.org/10.15753/aje.2013.14.1.010
  37. Levy, Y. 2007. "Comparing dropouts and persistence in e-learning courses." Computers & Education 48(2):185-204. https://doi.org/10.1016/j.compedu.2004.12.004
  38. Littlejohn, S. W., and Foss, K. A. 2010. Theories of human communication. Waveland Press.
  39. Llosa, S., Chandon, J. L., and Orsingher, C. 1998. "An empirical study of SERVQUAL's dimensionality." Service Industries Journal 18(2):16-44. https://doi.org/10.1080/02642069800000017
  40. Martin, M. M., Myers, S. A., Kim, J., and Weber, K. 2011. Investigating Korean students' motives for communicating with their instructors with their affective and cognitive learning. International Communication Association, Boston.
  41. Martinez, P., and Munday, F. 1998. 9,000 Voices: Student persistence and drop-out in further education. FEDA Report 2(7):n7.
  42. MuMller, T. 2008. "Persistence of women in online degree-completion programs." International Review of Research in Open and Distance Learning 9(2):1-18.
  43. Park, J. C., Kang, M. J., and Lee, J. J. 2012. "A study on the effects of hotel employee's nonverbal communication on trust and customer satisfaction, revisit intention." Journal of Tourism and Leisure Research 24(6):369-387.
  44. Randall, H. 1974. Beyond words: An introduction to nonverbal communication (Prentice-Hall series in speech communication). Prentice Hall, Inc.
  45. Rossin, D., Ro, Y. K., Klein, B. D., and Guo, Y. M. 2009. "The effects of flow on learning outcomes in an online information management course." Journal of Information Systems Education 20(1):87-98.
  46. Seo, P. S. 2002. "The impact of doctors' communication styles on patient satisfaction: Empirical examination." Korean Journal of Hospital Management 7(4):57-101.
  47. Shin, N. 2003. "Transactional presence as a critical predictor of success in distance learning." Distance Education 24(1):69-86. https://doi.org/10.1080/01587910303048
  48. Somerville, A. N. 1982. "The pre-search reference interview-A step by step guide." Database 5(1):32-38.
  49. Spitzberg, B. H. 1991. "An examination of trait measures of interpersonal competence." Communication Reports 4(1):22-29. https://doi.org/10.1080/08934219109367517
  50. Testa, M. R. 2001. "Organizational commitment, job satisfaction, and effort in the service environment." The Journal of Psychology 135(2):226-236. https://doi.org/10.1080/00223980109603693
  51. Trager, G. L. 1958. "Paralanguage: A first approximation." Studies in Linguistics 13(1):1-12.
  52. Yu, H. S., and Park, M. K. 2011. "The relations between cause and effect of leadership style of Taekwondo coach, leader reliance motor flow and coaching Effectiveness." Korean Society For The Study Of Physical Education 16(3):173-187.