Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
권호 표지
DOI QR코드

DOI QR Code

Customer' Perceptions of Motivators, Barriers, and Expansion of Menu Labeling in Restaurants

외식 영양표시 제도에 대한 소비자의 사용동기, 장애요인과 확대 실시에 대한 인식

  • Chung, Yoo-Sun (Department of Food & Nutrition, Yonsei University) ;
  • Yang, Il-Sun (Department of Food & Nutrition, Yonsei University) ;
  • Ham, Sunny (Department of Tourism Management, Gachon University)
  • 정유선 (연세대학교 식품영양학과) ;
  • 양일선 (연세대학교 식품영양학과) ;
  • 함선옥 (가천대학교 관광경영학과)
  • Received : 2014.11.19
  • Accepted : 2015.04.22
  • Published : 2015.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

Restaurants implement menu labeling to provide nutritional information to customers in an attempt to help customers select healthy menu items. Considering the increase in food-away-from-home consumption, the purpose of this study was to identify motivators and barriers in restaurant customers regarding use of menu labeling. Data were collected from a survey on restaurant customers in Seoul, Korea. The findings of this study indicate that customers used menu labeling for health reasons. However, barriers to using menu labeling were identified as small font size, difficulty in locating nutritional information display, and difficulty in interpreting nutritional information. In addition, they also suggested expanding the scope of menu labeling for restaurants by including chain restaurants with less than 100 units. The findings of this study offer strategies for the government to improve menu labeling practices for customers.

Keywords

References

  1. Bassett MT, Dumanovsky T, Huang C. 2008. Purchasing behavior and calorie information at fast-food chains in New York City. Am J. Public Health, 98(8):1457-1459 https://doi.org/10.2105/AJPH.2008.135020
  2. Brandau M. 2011. "What calorie postings mean to consumers: New NPD Survey Looks at ordering and eating habits when diners see calorie counts.". Nation's Restaurant News, March 22
  3. Chung JY, Kim MJ. 2007. Using and understanding of nutrition labeling and related factors among female adults in the Seoul Area. Korean J. of Commun. Nutr., 12(4):417-425
  4. Cranage DA, Conklin MT, Lambert CU. 2005. Effect of nutrition information in perceptions of food quality, consumption behavior and purchase intentions. J. Foodserv. Business Res., 7(1):43-61 https://doi.org/10.1300/J369v07n01_04
  5. Dumanovsky T, Huang CY, Nonas CA, Matte TD, Bassett MT, Silver LD. 2011. Changes in energy content of lunchtime purchases from fast food restaurants after introduction of calorie labelling: Cross sectional customer surveys. BMJ: Brit. Med. J., 343: 44-64
  6. Ham S, Hiemstra S, Yang IS. 1998. Modeling U.S. household expenditure on Food Away From Home (FAFH): Logit regression Analysis. J. Hosp. Tour. Res., 22(1):15-24 https://doi.org/10.1177/109634809802200103
  7. Ham S, Hwang JH, Kim W. 2004. Household profiles affecting food-away-from-home expenditures: a comparison of Korean and US households. Int. J. Hosp. Manage., 23(4):363-379 https://doi.org/10.1016/j.ijhm.2004.01.001
  8. Ham S, Yoon BJ, Leong JK. 2003. Demographic and socioeconomic characteristics affecting Food-Away- From-Home expenditure patterns of the U.S. households. Praxis: J. Appl. Hosp. Manage., 6(1):22-34
  9. Hong KE, Kang YW, Joung HY. 2008. An analysis of consumers' needs and practice willingness for the health promotion program in restaurant industry among Seoul residents. Korean J. Nutr., 41:365-373
  10. Hong SM, Chung HJ. 2007. Model development of nutrition labeling on restaurant and fast-food. Ministry of Food and Drug safety, pp 11-220
  11. Jang S, Ham S, Hong G. 2007. Food-Away-From-Home (FAFH) Expenditure of Senior Households in the United States: A Double-Hurdle Approach. J. Hos Tour. Res., 31(2):147-167 https://doi.org/10.1177/1096348006297287
  12. Joo NM, Yoon JY, Kim OS, Ko YJ, Jung HA, Choi EY. 2005. A Survey on the recognition and satisfaction of food labeling system in Seoul and Geongsangnamdo area, J. Korean Soc. Food Cult., 20(5):525-531
  13. Jun SM, Kwon SH, Park HK, Kim SH, Kwon KI, Jung HR. 2009. Consumers' use and demand of restaurant foods nutrition labeling. J. Consum. Studies, 20(2):279-304
  14. Kim E. 2011. Consumers' behavioral intentions toward nutrition labeling in a restaurant :An application of the theory of planned behavior. Doctoral degree thesis, Yonsei University, Korea, pp 1-26
  15. Kim E, Ham S, Yang IS, Choi JG. 2013. The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers' behavioral intentions to read menu labels in the restaurant industry. Int. J. Hosp. Manage., 35(2013):203-213 https://doi.org/10.1016/j.ijhm.2013.06.008
  16. Korea Food & Drug Administration. 2004. Study for improvement of nutrition labeling system. Korea Food & Drug Adminstration, Seoul, Korea. pp 176-177
  17. Korea Food & Drug Administration. 2010. Guideline for Nutrition labelling (한눈에 쏙쏙 단계별 영양표시 가이드 라인), pp 1-19
  18. Lando AM, Labiner-Wolfe J. 2007. Helping consumers make more healthful food choices: Consumer views on modifying food labels and providing point-of-purchase nutrition information at quick-service restaurants. J. Nutr. Educ. Behav., 39(3):157-163 https://doi.org/10.1016/j.jneb.2006.12.010
  19. Lee HY, Kim MK. 2008. Dietary behavioral correlates of nutrition label use in Korean women. Korean J. Nutr., 41:839-850
  20. Lee KJ, Lee YH. 2004. A study on the dietary life of housewives and their usage practices of food-nutrition labeling. J. East Asian Soc. Dietary Life, 14:161-174
  21. Mackison D, Wrieden W, Anderson A. 2009. Making an informed choice in the catering environment: What do consumers want to know?. J. Hum. Nutr. Diet., 22(6):567-573 https://doi.org/10.1111/j.1365-277X.2009.01000.x
  22. Ministry of Health & Welfare. 2011. Special act on safety control of children's dietary life
  23. Ministry of Health & Welfare. 2013. Korea national health and nutrition examination Survey
  24. Pak HO, Sohn CY. 2013. Recognition of nutrition labeling of Korean Restaurants among Adults in Gyeonggi-do Area. Korean J. Food & Nutrition, 26(4):663-669 https://doi.org/10.9799/ksfan.2013.26.4.663
  25. Sohn CY. 2009. Perception of Nutrition Labeling on Restaurant Menus among Adults in Suwon. Korean J. Commun. Nutr., 14(4):420-429
  26. Technomic, Inc. & Poll. 2008. Consumer Reaction to Calorie Disclosure on Menus/Menu Boards in New York City: An On-line Survey, Project Number 13109
  27. Yang JH, Heo YR. 2013. Perception of University Students on Nutrition Information According to Food & Nutrition Labeling Systems in Family Restaurant. J. Korean Soc. Food Sci. Nutr., 42(12):2068-2075 https://doi.org/10.3746/jkfn.2013.42.12.2068
  28. Yoo J, Jeong HS. 2011. Consumer awareness of nutrition labelling in restaurants according to level of health consciousness. Korean J. Food &Nutr., 24(3), 282-290 https://doi.org/10.9799/ksfan.2011.24.3.282
  29. Statistics Korea. 2011. http://kostat.go.kr/wnsearch/search.jsp, assessed 2013
  30. U.S. FDA Registration. FDA-nutrition labeling. Available from: http://www.registrarcorp.com/, assessed 2013

Cited by

  1. Evaluation of dietary intake in Korean adults according to energy intake from eating-out: Based on 2013~2014 Korea National Health and Nutrition Examination Survey vol.49, pp.6, 2016, https://doi.org/10.4163/jnh.2016.49.6.482