한국건설관리학회논문집 (Korean Journal of Construction Engineering and Management)

  • 제16권3호
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  • Pages.78-90
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  • 2015
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  • 2005-6095(pISSN)
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  • 2465-9703(eISSN)
한국건설관리학회 (Korea Institute of Construction Engineering and Management)
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해외 신규 시장의 프로젝트를 수행하기 위한 사업환경 사전조사 프레임웍에 관한 연구

A Study of Pre-assessment Framework for Business Environment for Delivering Projects in a New Overseas Market

  • Oh, Jungkeun (Department of Architectural Engineering, Konkuk University)
  • 투고 : 2015.03.24
  • 심사 : 2015.04.27
  • 발행 : 2015.05.31
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초록

최근 건설 내수시장의 물량 감소에 따라 해외 건설 시장 진출을 가속화 하고 있다. 하지만 해외 시장의 경쟁력 심화에 따른 저가 수주 및 시장 정보 부족에 따른 수주 및 수행 실패 사례가 많이 나타나고 있다. 이에 따라 본 연구에서는 해외건설의 신규 시장에서 프로젝트를 수행하기 위한 필수 조사항목을 정의하고 일정한 기준에 따른 분류를 하여 표준 프레임웍을 개발하였다. 개발된 프레임웍을 실제 모로코 건축 프로젝트에 적용하였고 그 결과 제한적이긴 하지만 타당성을 검증하였다. 향후 좀 더 다양한 프로젝트에 적용하여 항목에 대한 검증 및 표준화가 필요할 것이지만 그간 체계적이지 못하게 나열되었던 항목들을 표준적인 프레임웍으로 정리하고 실무적으로 이를 사업초기의 사업환경 조사수단으로 활용가능하다는 점에서 의의가 있다고 하겠다.

Due to a significant decrease in the number of construction projects in the domestic market of Korea, overseas expansion of the Korean construction companies has been accelerated in recent years. However, the practice of bidding at a low price and lacking information about foreign new markets caused many companies to fail in their entries to these markets. As a measure to prevent such failures, this study has developed a framework which first defines the key research items that must be identified beforehand and then classifies them into a structured way so that the construction companies can actually use this framework to be better prepared for their forays into the new markets. The framework was actually applied for a construction project in Morocco, and its usefulness was proven by the user's successful participation into the project, nevertheless the application and result was limited. Although perhaps this framework should be applied to many more construction projects for its validity to be verified and for its structure to be better standardized, the framework still has its value due to the following two reasons: first, it has systemized the research items that had been only conceptually defined but had never been organized, and second it can be utilized as a investigation tool at the marketing stage.

키워드

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