The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Evaluating User Experience of Smart Television Using Emotional Representation Language

감정표현어를 이용한 스마트TV의 사용자경험 평가

  • 변대호 (경성대학교 경제금융물류학부)
  • Received : 2015.02.05
  • Accepted : 2014.04.07
  • Published : 2015.05.28
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Abstract

Smart television(TV) is replacing the traditional television model and the importance of user experience(UX) is rising. User experience evaluates the emotion state of users such as immersion, pleasure, and interest. User experience together with usability is a principle to be considered as for designing a smart television. It contributes to improve user satisfaction and lead to the long-term purchase. User experience is more difficult to measure than usability, because UX evaluation requires to biological and psychological techniques. However, the disadvantages of these physiological and psychological techniques require high experimental costs and the restriction of experimental environment. The objective of this paper is first to review conventional methods regarding UX evaluation and suggests a new method for measuring the UX of smart TV which detects keywords related emotional representation. The text is acquired from purchase postscripts of smart TV in the Internet shopping malls. This method costs less than the questionnaire survey to detect emotion.

스마트TV는 일반TV를 대체할 차세대 TV로 사용자경험(user experience: UX)의 중요성이 높아지고 있다. UX는 사용자의 감정 상태인 몰입, 기쁨, 흥미 정도를 평가하는 것으로 사용성과 함께 스마트TV 설계에서 고려되어야 할 중요한 원칙이며 사용만족도를 증진시켜 지속적인 구매를 유도하게 된다. 그러나 UX는 사용성보다 측정이 어렵고 생리적 또는 심리적 평가방법은 실험 비용과 실험환경의 제약이 많다는 것이 단점이 있다. 본 연구에서는 기존의 스마트TV의 UX 평가방법을 고찰한 후 새로운 UX 측정방법으로 텍스트로부터 감정을 평가하는 방법을 제안한다. 텍스트는 인터넷 쇼핑몰에서 스마트TV를 구매한 사람들이 남긴 상품후기를 사용한다. 이 방법은 설문조사 방법보다 적은 비용으로 감정을 파악할 수 있다는 것이 장점이다.

Keywords

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