Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)

Korea Fashion and Costume Design Association (한국의상디자인학회)
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A Study on Classic Fashion Image and Sensible Vocabularies - Focusing on Women of Baby Boom and Y Generations -

클래식 패션 이미지와 감성 어휘 연구 - 베이비붐, Y세대 여성을 중심으로 -

  • Sang, Yoon-Jin (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Yoo, Jung-Min (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Park, Minjung (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Lee, Inseong (Dept. of Clothing & Textiles, Ewha Womans University)
  • 상윤진 (이화여자대학교 일반대학원 의류학과) ;
  • 유정민 (이화여자대학교 일반대학원 의류학과) ;
  • 박민정 (이화여자대학교 일반대학원 의류학과) ;
  • 이인성 (이화여자대학교 일반대학원 의류학과)
  • Received : 2015.04.12
  • Accepted : 2015.06.25
  • Published : 2015.09.30
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Abstract

Modern fashion shows the trend of various styles and the period focusing on only product functions is changed to the period focusing on consumer's sensibility. Consumers show different sensitivities and preference by individual at the stage cognizing and recognizing the stimulation of given image and the method of objective measurement based on the fashion sensible vocabularies is necessary to measure fashion sensibility. Therefore, this research is significant to examine differences of preference to classic fashion by generation and awareness for sensible vocabularies and suggest methodology of design sensible evaluation research through the quantitative evaluation objectifying subjective sensibility. For the method of research, precedent theses related to classic, concept and characteristics of classic in books and definition and characteristics by generation were examined, the best 3 domestic portal sites were selected and adjective vocabularies and images related to classic were collected from 2010 to 2014. Among the 206 adjectives collected, vocabularies whose average is more than 3.5 were drawn by 5-point Likert scale for fashion expert group. And, among the total 306 images collected, 21 representative images were selected by preliminary investigation of fashion expert group. For the classic images and vocabularies selected, frequency analysis, factor analysis and variance analysis were conducted by SPSS 19.0. The results of analysis are as follows. Preference to classic fashion image by generation was analyzed. As a result, both of two generations selected classic fashion as the most classic one. The images of the next orders were analyzed. As a result, Y generation selected basic classic fashion image which is casual with high activity as a classic one. Baby boom generation selected ancient classic fashion image, so there were differences in preference for classic by generation. As a factor analysis on classic adjective vocabularies, they could be divided into 5 factors such as basic form, attractive form, traditional form, vintage form and active form and they verified that credibility of all measuring variables for classic sensible vocabularies was achieved. Differences of classic sensible vocabularies by classic fashion image and generation were examined. As a result, generation and classic fashion image made a significant effect on five factors. Therefore, there were differences of the awareness on classic fashion images and sensible vocabularies among the generations and this thesis can be a fundamental material which objectifies subjective sensibility and suggests the methodology of new research.

Keywords

References

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