한국전자거래학회지 (The Journal of Society for e-Business Studies)

  • 제20권1호
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  • Pages.61-78
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  • 2015
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  • 2288-3908(pISSN)
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  • 2765-3846(eISSN)
한국전자거래학회 (Society for e-Business Studies)
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모바일 상거래에 대한 IT인력의 혁신저항

The Innovation Resistance of IT Workforce to Mobile Commerce

  • 투고 : 2014.11.06
  • 심사 : 2015.02.16
  • 발행 : 2015.02.28
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초록

본 연구는 기술에 대한 이해와 경험의 정도가 높은 IT종사자들이 모바일 상거래와 같은 혁신에 대한 저항에 있어서 비IT 종사자과 비교하여 어떤 차이가 있는지를 살펴보고자 하였다. 모바일 상거래에 대한 인식을 대상으로 하였다. 총 317명의 설문결과는 IT인력이 모바일 상거래에 저항하는 요인으로는 지각된 위험, 적합성, 복잡성이 확인되었으며, 비IT인력의 경우 상대적 이점, 적합성, 복잡성이 주요 요인이었다. 그리고 모바일 상거래의 두 집단 모두의 결과에서 혁신저항이 클수록 사용의도가 낮게 나타났다.

This study investigates the differences between IT workers, who possess a high understanding of technology, and non-IT workers in the resistance to accepting an innovative service like mobile commerce. From a total of 317 survey respondents, the results of the study revealed that perceived risk, compatability, and complexity were the significant factors for resistance to mobile commerce for IT workers, while relative advantage, compatibility, and complexity were the factors of resistance for non-IT workers. Higher innovation resistance was shown to result in lower intention of use for both groups of mobile commerce users.

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피인용 문헌

  1. 생체인증 기술의 혁신저항 및 사용의도에 영향을 미치는 요인에 관한 연구 vol.27, pp.2, 2015, https://doi.org/10.5859/kais.2018.27.2.53
  2. The Mediating Role of Resistance to Innovative Technology between the Characteristics of Innovative Technology and Sustainable Use of Innovative Payment Service vol.13, pp.19, 2021, https://doi.org/10.3390/su131910984