한국의류산업학회지 (Fashion & Textile Research Journal)

  • 제17권1호
  • /
  • Pages.116-126
  • /
  • 2015
  • /
  • 1229-2060(pISSN)
  • /
  • 2287-5743(eISSN)
한국의류산업학회 (The Society of Fashion and Textile Industry)
권호 표지
DOI QR코드

DOI QR Code

한·중 여성 소비자의 쇼핑성향에 따른 화장품 속성 비교

Comparison of the Properties of Cosmetics Depending on the Shopping Tendency of Female Consumers in Korea and China

  • Liu, Sha-Sha (Dept. of Fashion Design & Merchandising, Kyungsung University) ;
  • Park, Sook-Hyun (Dept. of Fashion Design & Merchandising, Kyungsung University)
  • 투고 : 2014.08.27
  • 심사 : 2015.01.20
  • 발행 : 2015.02.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This paper compared the properties of cosmetics depending on the shopping tendency of female consumers in Korea and China. The data on Chinese women living in Korea and Korean women in their 20s was collected using an offline survey. The data on Chinese women living in China in their 20s was collected using an online survey. Three hundred twenty-seven questionnaires out of a total of 330 questionnaires were used for statistical analysis. The survey was conducted from January to February 2014. Eighteen questions on shopping tendency and eight questions on the properties of cosmetics were analyzed using a 5-point Likert scale. Data was analyzed by Descriptives, Factor Analysis, Reliability Analysis, ANOVA and Cluster Analysis, and SPSS 21 statistical program. In accordance with the analyses, the shopping tendency comprised a showing-off tendency, pleasure-seeking tendency, and practicality tendency; the properties of cosmetics were classified into conformity and functionality. On the basis of the elements in the shopping tendency, the female consumers were categorized into a low involvement consumer group, high involvement consumer group, and hedonic consumer group. The Chinese women emphasized conformity or functionality of cosmetics more than the Korean women regardless of the countries where they lived. Regardless of shopping types or countries where they lived, the Korean and Chinese women in their 20s emphasized functionality over conformity of cosmetics. Furthermore, Chinese women living in Korea showed a similar shopping tendency to Chinese living in China.

키워드

참고문헌

  1. '13 Year cosmetics production performance'. (2014, May 28). Ministry of Food and Drug Safety(MFDS). Retrieved June 14, 2014, from http://www.mfds.go.kr
  2. '2014 Report of cosmetics industry trend in China'. (2014, April 22). Korea International Trade Association(KITA). Retrieved June 7, 2014, from http://www.kita.net
  3. Babin, B. J., Darden, M. R., & Griffin M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping values. Journal of Consumer Research, 20(4), 644-656. https://doi.org/10.1086/209376
  4. Choi, J. Y., Kim, K. H., & Kim, M. S. (2007). Cosmetics buying patterns and satisfaction among female university students in China, Japan and Korea. Journal of the Korean Society of Clothing and Textiles, 31(12), 1772-1783. https://doi.org/10.5850/JKSCT.2007.31.12.1772
  5. Choi, M. O., & Choi, S. K. (2008). Cosmetic buying behavior according to college women's shopping orientation. The Korean Society of Fashion Design, 8(1), 117-133.
  6. Choi, Y. H. (2013). The effect of perceived product nature on consumption value and repurchase intent. Unpublished master's thesis, Hongik University, Seoul.
  7. Darden, W. R., & Howell, R. D. (1987). Socializations effects of retail work experience on shopping orientations. Academy of Marketing Science, 15(3), 52-63. https://doi.org/10.1007/BF02722171
  8. Eom, J. N. (2004). An empirical study on the oriental herbal cosmetics purchase behaviors in women in the metropolitan area. Unpublished master's thesis, Cyber Cosmetics Industry Sookmyung Women's University, Seoul.
  9. Hong, S. S., & Oh, E. J. (2001). A study on the make-up expression and purchasing behavior make-up cosmetics based on the lifestyle. The Korean Home Economics Association, 39(7), 85-99.
  10. Howell, R. D. (1979). A multivariate examination of a patronage model: The impact of values and styles on shopping orientations. Unpublished doctoral dissertation, University of Arkansas, Fayetteville.
  11. Hyun, J. H., & Choo, T. G. (2005). Purchasing behaviors of budget-priced cosmetics according to the shopping orientation and demographics. Fashion & Textile Research Journal, 7(6), 624-632.
  12. Jin, B. H., & Koh, A. R. (1999). The effects of consumer's clothing price perceptions on hedonic shopping values. Journal of Consumer Studies, 10(3), 67-84.
  13. Kang, K. J. (1999). A study of impulse buying and psychological characteristics of college women by their clothing shopping orientation. The Research Journal of the Costume Culture, 7(4), 127-138.
  14. Kim, C. J., Yu, H. K., & Kim, H. R. (2012). Comparing Korean cosmetics purchase behavior of Japanese and Chinese tourists. Journal of the Korean Society of Costume, 62(6), 127-138. doi:10.7233/jksc.2012.62.6.127
  15. Kim, J. Y., & Rhee, E. Y. (2004a). The influence of service quality, product quality, price on store patronage for apparel stores. Journal of the Korean Society of Clothing and Textiles, 28(1), 12-21.
  16. Kim, S. B. (2009). A study on the clothing purchasing behavior and the recognition of care label of the Chinese students. Fashion & Textile Research Journal, 11(6), 887-895.
  17. Kim, S. C. (2008). The effects of product attributes, brand and corporate's image on consumer's purchasing intension: Focusing on Chinese cellular phone markets in 9 areas, department of international and business. Unpublished doctoral dissertation, Kangwon National University, Chuncheon.
  18. Kim, S. H., & Rhee, E. Y. (2004b). A documentary study to determine the concept of clothing shopping orientation. Journal of the Korean Society of Clothing and Textiles, 28(3/4), 472-482.
  19. Lee, B. K. (2009). The role of intrinsic and extrinsic attributes in product evaluation: The moderating effect of consumer product knowledge. Korea Advertising Society, 20(4), 263-277.
  20. Lee, J. S. (2013). Impact of difference in Korean wave awareness among chinese women on quality perception and purchasing behavior of Korean cosmetic products. Journal of the Korea Academia-Industrial Cooperation Society, 14(10), 5097-5104. doi:10.5762/KAIS.2013.14.10.5097
  21. Lee, M. H., & Lee, E. S. (2003). A study on shopping orientation and post-purchase of cosmetics. Journal of the Korean Society of Clothing and Textiles, 27(2), 250-260.
  22. Lim, K. B. (2006). The effect of shopping orientations on clothing purchasing behavior according to residence. The Research Journal of the Costume Culture, 14(3), 366-380.
  23. Moschis, G. P. (1976). Shopping orientations and consumer uses of information. Journal of Retailing, 52(2), 61-70.
  24. Park, E. H., & Ku, Y. S. (2011). Cosmetics behavior and purchasing behavior according to female cosmetics consumer shopping propensity typology. Journal of Fashion Business, 15(5), 23-42.
  25. Park, E. J., & Kim, J. E. (2008). Relationships among shopping orientation, consumption-mall characteristics, consumer satisfaction, and loyalty in online market of cosmetics. The Research Journal of the Costume Culture, 16(4), 696-708. https://doi.org/10.29049/rjcc.2008.16.4.696
  26. Park, G. J. (2008). Relationship among fashion product attributes of schoolbag, product satisfaction and repurchase intention. Unpublished master's thesis, Catholic University of Daegu, Daegu.
  27. Park, H. W., & Kim, Y. S. (2006). A study on the effect of shopping orientation and fashion orientation on imported cosmetics repurchase intention of single women. Journal of the Korean Society of Costume, 56(5), 150-162.
  28. Park, K. C. (1999). A study on clothing purchase behavior of career women by clothing shopping orientation types. Unpublished doctoral dissertation, Kyungpook National University, Daegu.
  29. Pyun, H. S. (2000). Effects of retailing storebbs service typology on consumer perception of shopping value, and shopping satisfaction. Unpublished master's thesis, Sogang University, Seoul.
  30. Shim, S., & Kotsiopulus, A. (1992). Patronage behavior of apparel shopping: Part I. Shopping orientation, store attributes, information source, and personal characteristics. Clothing and Textiles Research Journal, 10(2), 48-57. doi:10.1177/0887302X9201000208
  31. Tatzel, M. (1982). Skill and motivation in clothes shopping: Fashion conscious, independent, anxious, and apathetic consumers. Journal of Retailing, 58(4), 90-96.
  32. 'Why recommend and choose Korea cosmetics?'. (2010, May 6). Retrieved May 10, 2014, from http://zhidao.baidu.com/question/123843672140277899.html
  33. Xu, W. Y. (2013). A study on the strategies by which for Korean cosmetic firms to inroads into Chinese cosmetic market. Unpublished master's thesis, Soongsil University, Seoul.
  34. Yeo, S. M. (2007). Effects of functional and emotional features on opinion leader's satisfaction in high-tech product. Unpublished master's thesis, Yonsei University, Seoul.
  35. Zeithmal, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 53, 2-22.
  36. Zhang, R. (2013). The comparison of cosmetics purchase behavior and concern about the appearance between females in South Korean and Chinese Universities. Unpublished master's thesis, Gwangju University, Gwangju.
  37. Zhang, Y. S. (2009). A comparative study on the clothing and store attributes according to college studentsbb shopping value between Korea and China. Unpublished master's thesis, Hanyang University, Seoul.