Textile Science and Engineering (한국섬유공학회지)

The Korean Fiber Society (한국섬유공학회)
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Influence of Outdoor-activity TV Program on the Purchase and Daily Wear of Outdoor Products

야외활동 TV 프로그램 시청에 따른 아웃도어 웨어 구매 및 착용

  • Cha, Hyunsik (Department of Clothing & Textiles, Inha University) ;
  • Na, Youngjoo (Department of Clothing & Textiles, Inha University)
  • Received : 2014.10.20
  • Accepted : 2014.12.31
  • Published : 2015.02.28
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Abstract

The purpose of this study was to determine the relationship between attitude about outdoor activities, outdoor TV program preference, and outdoor fashion preference. This study analyzed the effects of watching TV programs on outdoor activities on the purchase of outdoor wear products and its daily wear. For research and data analysis, 201 male and female consumers aged 20- to 50-years-old, completed survey questionnaires. Factor analysis, correlation coefficients, and t-tests were assessed using SPSS 20.0. According to the results of the factor analysis, fashion lifestyle is classified into five groups: pursuit of fashion interest, pursuit of fashion show-off, pursuit of brand name, pursuit of functionality, and pursuit of price. Outdoor activity attitude is classified into three groups: outdoor interest, negative attitudes, and positive attitudes. Outdoor interest is related to all the factors in fashion lifestyle. The people who prefer TV programs concerning outdoor activities showed high scores in the pursuit of fashion interest and the pursuit of fashion show-off, and low scores in the pursuit of price and negative attitudes. As their preference for outdoor TV programs increases, their interest in outdoor wear and their purchases of outdoor wear increase, and they wear the outdoor wear as daily wear. In addition, they have positive images of outdoor activity and frequently participate in outdoor activities.

Keywords

References

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