Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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The Influence of the Gamer Organizational Citizenship Behavior on Game Continuance Intention : Based on Lineage2

게이머 조직시민행동이 게임 지속사용의도에 미치는 영향: 리니지2 중심으로

  • Ahn, Ji-Hoon (Dept. of Game Contents, Graduate School of Film and Digital Media, Hongik University)
  • 안지훈 (홍익대학교 영상대학원 게임콘텐츠 전공)
  • Received : 2015.01.05
  • Accepted : 2015.02.04
  • Published : 2015.02.20
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Abstract

In this study, we identify the Influence of Gamer Organizational Citizenship Behavior on Game Continuance Intention. Also, we provide insight into a way to induce altruistic and conformist behaviors based on our observations. We established a hypothesis based on Organizational Citizenship Behavior theory and verified it with 134 active gamers of Lineage 2. Our results demonstrate that gamers' group behaviors, such as altruistic and conformist behaviors, have significant impact on Game Continuance Intention.

본 실증적 연구의 목적은 게임에서 게이머의 사회적 상호작용을 통해 발현되는 조직시민행동이 게임의 지속 사용의도에 어떠한 영향을 미치는지 알아보고, 게이머의 이타적 행동과 순응적 행동 유도에 대한 학술적, 실무적 시사점을 제공하는 것이다. 이를 위해 조직시민행동 이론을 바탕으로 가설을 설정하였고, 리니지2 게이머 134명을 대상으로 실증 분석을 실시하였다. 분석 결과, 게이머의 조직시민행동인 이타적 행동과 순응적 행동은 게임의 지속 사용의도에 유의미한 영향을 미치는 것으로 나타났다.

Keywords

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