Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
권호 표지
DOI QR코드

DOI QR Code

Study of Open Innovation and Performance of New Product Development

조직의 개방형 혁신과 신제품개발 성과에 관한 연구

  • Um, Hyemi (Dept. of Managemet Information System, Yuhan University) ;
  • Kang, Sora (Dept. of Business Administration, Hoseo University) ;
  • Kim, Min Sun (School of Tourism and Distribution Management, Hyupsung University)
  • Received : 2014.11.03
  • Accepted : 2015.01.08
  • Published : 2015.01.31
Download PDF
⟨ Previous Next ⟩

Abstract

Firms are becoming increasingly dependent on external resources for a competitive advantage in environmental turbulence, the requisite speed of organizational change. Therefore, they focused on an 'Open Innovation'. This study examined the relationships among entrepreneurial orientation, learning orientation, open innovation, and new product development. The results provide broad support for the following: (1) entrepreneurial orientation and learning orientation strongly drive open innovation, (2) open innovation has a significant effect on new product development, and (3) learning orientation has a positive effect on open innovation and new product development. These results provide unique insight into how firms develop new product through open innovation. This study also addresses the implications of these results and the possible limitations of the research.

본 연구는 현대의 기업들이 신제품 개발을 위해 기존의 폐쇄형 기술개발 시스템이 아닌 기업 내 외부의 다양한 원천을 이용하는 개방형 혁신을 필요로 하고 있다는 점에 초점을 맞추어, 개방형 혁신을 달성하고 이것이 신제품개발 성과로 이어지게 하기 위한 주요 요인으로 꼽히고 있는 기업가지향성, 학습지향성과 개방형 혁신, 신제품개발 성과와의 관계를 분석하는데 그 목적을 두고 있다. 본 연구를 위해 기술창업기업 CEO 및 직원을 대상으로 설문조사하고 이를 구조방정식모형을 이용하여 실증 분석한 결과, 모형의 적합도 지수가 적절한 수준을 충족시키므로 본 연구모형은 적합한 것으로 나타났다(CMIN/DF=2.716, CFI=.911; TLI=.892; RMSEA=.068). 가설별로는 기업가지향성을 구성하고 있는 변수 중 위험감수성을 제외한(가설1-4) 혁신성, 진취성, 경쟁공격성이 매우 유의한 수준에서 개방형 혁신에 긍정적 영향을 미치는 것으로 나타났고, 개방형 혁신은 신제품개발성과에 긍정적인 영향을 미치고 있으며, 학습지향성은 개방형 혁신과 신제품개발 성과 모두에 긍정적 영향력을 가지고 있는 것이 확인되었다. 이러한 결과는 그 동안 기업의 성공적인 신제품 개발의 주요 요인으로 간주되어오던 기업가지향성, 학습 지향성, 개방형 혁신의 영향력이 모두 검증되었다는 학문적 시사점과 함께, 혁신과 신제품개발 분야에서 기업가지향성과 학습지향성이 담당해야 할 전략적 역할에 대해 실무적 시사점을 제시한다.

Keywords

References

  1. Rhee, J.H., Lee, D.H., and Park, T.K. "Innovativeness and Learning Orientation: Their antecedents and impact on business performance," The Korean Journal of Small Business Studies, Vol.28, No.2, 2006, pp.75-108.
  2. Hong, S.H., "The Criteria for Selecting Appropriate Fit Indices in Structural Equation Modeling and Their Rationales," The Korean Journal of Clinical Psychology, Vol.19, No.1, 2000, pp.161-177.
  3. Barney, J., "Firm Resources and Sustained Competitive Advantage," Journal of Management, Vol.17, No.1, 1991, pp.99-120. DOI: http://dx.doi.org/10.1177/014920639101700108
  4. Cahill, D. J., "Entrepreneurial orientation or pioneer advantage," Academy of Management Review, Vol.21, 1996, pp.603-605. DOI: http://dx.doi.org/10.5465/AMR.1996.26115125
  5. Calantone, R.J., S.T. Cavusgil, and Y. Zhao, "Learning Orientation, Firm Innovation Capability, and Firm Performance," Industrial Marketing Management, Vol.31, 2002, pp.515-524. https://doi.org/10.1016/S0019-8501(01)00203-6
  6. Carroll, H. L., "A sociological view on why firms differ," Strategic Management Journal, Vol.14, 1993, pp.237-249. DOI: http://dx.doi.org/10.1002/smj.4250140402
  7. Chesbrough, Henry, Open Innovation: The New Imperative for Creating and Profiting Technology, Boston, Harvard Business School Publishing Company, 2003.
  8. Clark, K. B., and S. C. Wheelwright, Managing new product and process development, Free Press, New York, 1993.
  9. Cohen M. D. and L. S. Sproull, Organizational learning, Thousand Oaks, CA: Sage Publications, 1996.
  10. Covin, J. G. and D. P. Slevin, "Strategic Management of Small Firms in Hostile and Benign Environments," Strategic Management Journal, Vol.10, 1989, pp.75-87. DOI: http://dx.doi.org/10.1002/smj.4250100107
  11. Damanpour, F., "organizational Innovation: A meta-analysis of effects of determinations and moderators," Academy of Management Journal, Vol.34, No.3, 1991, pp.555-590. https://doi.org/10.2307/256406
  12. Hambrick, D. C. and Mason, P. A., "Upper echeleons: The organization as a reflection of its top managers," Academy of Management Review, Vol.9, No.2, 1984, pp.193-206. DOI: http://dx.doi.org/10.5465/AMR.1984.4277628
  13. Hisrich, R. D. and Peters, M. P., On Your Own: How to Start, Develop and Manage a New Business, Business One Irwin: Homewood, IL, 1991.
  14. Hurley, R. F. and G. T. M. Hult, "Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination," Journal of Marketing, Vol.62, 1998, pp.42-54. DOI: http://dx.doi.org/10.2307/1251742
  15. Hurley, R. F., G. T. M. Hult, and G. A. Knight, "Innovativeness: Its antecedents and impact on business performance," Industrial Marketing Management, Vol.33, 2003, pp.429-433.
  16. Khandawalla, P. N., "Some top management styles, their context, and performance," Organization and Administrative Science, Vol.7, No.4, 1977, pp.21-51.
  17. Kleinschmidt, E. J. and R. G. Cooper, "The Impact of Product Innovativeness on Performance," Journal of Product Innovation Management, Vol.8, 1991, pp.240-251. DOI: http://dx.doi.org/10.1111/1540-5885.840240
  18. Lumpkin, G. T. and G. Dess, "Clarifying the entrepreneurial orientationand construct and linking it to performance," Academy of Management Review, Vol.21, No.1, 1996, pp.135-172. DOI: http://dx.doi.org/10.5465/AMR.1996.9602161568
  19. Lynn, R., The Secret of the Miracle Economy: Different National Attitudes to Competitiveness and Money. London: The Social Affairs Unit, 1991.
  20. Miller, D., "The correlates of entrepreneurship in three types of firms," Management Science, Vol.29, No.7, 1983, pp.770-791. DOI: http://dx.doi.org/10.1287/mnsc.29.7.770
  21. Miller, D. and Friesen, P. H., "Strategy Making and Environment: The Third Link," Strategic Management Journal, Vol.4, 1983, pp.221-235. DOI: http://dx.doi.org/10.1002/smj.4250040304
  22. Mone M. A. and Mckinley W. and V. L. Barker, "Organizational decline and innovation: a contingency framework," Academy of Management Review, Vol.23, No.1, 1998, pp.115-132. DOI: http://dx.doi.org/10.2307/259102
  23. Naman, J. L., and D. P. Slevin, "Entrepreneurship and the concept of fit: A model and empirical tests," Strategic Management Journal, Vol.14, 1993, pp.137-153. DOI: http://dx.doi.org/10.1002/smj.4250140205
  24. Newcomb, M. D., Huba, G. T., and Bentler, P. M., "Determinants of sexual and dating behaviors among adolescence," Journal of Personality and Social Psychology, Vol.50, 1986, pp. 428-438. DOI: http://dx.doi.org/10.1037/0022-3514.50.2.428
  25. Nunnally, J.(1978). Psychometric Theory (2nd ed.), New York:Mc Graw Hill.
  26. Parajogo, D. I. and C. M. McDermott, "The relationship between total quality management practices and organizational culture," International Journal of Operations & Production Management, Vol.25, No.11, 2005, pp.1101-1122. DOI: http://dx.doi.org/10.1108/01443570510626916
  27. Rivard, S., L. Raymond, and D. Verreault, "Resource-based View and Competitive Strategy: An Integrated Model of the Contribution of Information Technology to Firm Performance," Journal of Strategic Information Systems, Vol.15, 2006, pp.29-50. DOI: http://dx.doi.org/10.1016/j.jsis.2005.06.003
  28. Sexton, D. L. and Bowman, N. B., "Validation of Personality Index. Comparative psychological Characteristics Analysis of Female Entrepreneurs Managers, Entrepreneurship Student, and Business Student," Frontiers of Entrepreneurship Research, Wellesley, MA: Babson College, 1986, pp.40-51.
  29. Shapero, A., and Sokol, L., The social dimensions of entrepreneurship. Enclyclopedia of Entrepreneurship (pp. 72-90). Englewood Cliffs, NJ: Prentice-Hall, NJ. 1982.
  30. Sinkula, J.M., W. Baker and T.G. Noordewier, "A Framework for Market-Based Organizational Learning: Linking Values Knowledge and Behavior," Journal of the Academy of marketing Science, Vol.23, 1997, pp.305-318. DOI: http://dx.doi.org/10.1177/0092070397254003
  31. R. N., and , M. D. (1976). , risk-taking propensity, and intelligence on decision-making strategies for a sample of industrial managers. Journal of Applied Psychology, Vol. 59, No. 4. pp. 420-423. https://doi.org/10.1037/h0037343
  32. Wally, S and Baum, J. R., "Personal and structural determinants of the pace of strategic decision making," Academy of Management Journal, Vol.37, 1994, pp.932-956. DOI: http://dx.doi.org/10.2307/256605
  33. Zhang, M., "Information Technology Capacity, Organizational Culture, and Export Performance," Doctoral Dissertation, Washington State University, 2005.