Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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The Impact of Window Bakery Employee Psychological Capital on Job Satisfaction and Customer Orientation - Focused on Gwangju -

윈도우 베이커리 종사원의 심리적 자본이 직무만족과 고객지향성에 미치는 영향 - 광주지역을 중심으로 -

  • Received : 2015.10.14
  • Accepted : 2015.12.02
  • Published : 2015.12.31
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Abstract

This study examined the factors that affect the relationship between window bakery employee psychological capital l, job satisfaction and customer orientation. A total of 220 questionnaires were distributed to employees, of which 205 were deemed suitable for analysis after the removal of 15 unusable responses. In order to perform statistical analyses required by the study, the SPSS 18.0 Statistical Program was employed for frequency, facto, reliability, correlations, and regression analyses. The results of exploratory factor analysis showed that four factors regarding psychological capital were extracted from all measurements with a KMO of 0.780 and a total cumulative variance of 66.633%, With regard to job satisfaction, one factors was extracted with a total cumulative variance of 61.592% and a KMO score of 0.658. One factor for customer orientation was extracted that accounted for a total cumulative variance of 64.240% and a KMO score of 0.765. All factors were significant to 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationships that psychological sapital with job satisfaction and customer orientation was adopted.

본 연구에서는 윈도우 베이커리 종사원의 심리적 자본과 직무만족, 고객지향성의 영향관계를 입증하였고, 연구결과에 따른 제언을 제시하고자 하였다. 총 220부의 설문지를 배포하여 불성실하게 응답한 15부의 설문지를 제외한 나머지 205부의 유효한 설문지를 실증연구에 사용되었다. 조사 연구의 목적을 달성하기 위하여 통계프로그램 SPSS 18.0을 활용하여 빈도분석, 요인분석 및 신뢰도분석, 상관관계분석, 회귀분석을 실시하였다. 분석결과를 보면 심리적 자본에 대한 측정항목의 탐색적 요인분석 결과, 4개 요인으로 KMO 값은 0.780, 총분산비율 66,633%, 직무만족에 대한 요인분석은 1개 요인으로총분산비율61.592%, KMO 값은 0.658로 나타났다. 고객지향성에 대한 요인분석은 총분산설명력 64.240%, KMO 값은 0,765으로 나타났다. 변수들 간의 상관관계가 다른 변수에 의해 설명되는 정도가 좋게 분석되었고, 유의확률이 0.000으로 나타나, 전반적으로 변수들 간의 상관관계는 유의적이다. 따라서 심리적 자본에 따른 직무만족이 고객지향성에 미치는 영향에 관한 가설은 채택되었다.

Keywords

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