Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Female college students' interests in make-up according to recognition types of them

여대생들의 메이크업 인식 유형에 따른 관심도

  • Hong, Su-Kyung (Dept. of Cosmetology, Dongnam Health College) ;
  • Kim, Min-Kyung (Major of Beauty Science and Technology, Dept. of Chemical Engineering, Soongsil University)
  • 홍수경 (동남보건 대학교 피부미용학과) ;
  • 김민경 (숭실대학교 화학공학과 뷰티공학전공)
  • Received : 2014.10.14
  • Accepted : 2015.01.20
  • Published : 2015.01.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study presents a favoured pattern of makeup and psychology according to it by recognition type, through an examination of recognition for it in order to understand interest and awareness regarding it among female college students. The makeup is emotionally effective for confidence and positive thought, and is considered to be a category of social manner. The subjects can be grouped according to difference in recognition of makeup: contemplation, reception, observation and correspondence group. Although there is slight difference in the interest of four types of makeup depending on recognition difference, the behavior of makeup plays a large part in establishing personal relationships. The pattern of makeup favours natural style which places an emphasis on skin tone. The female college students in their 20s, who are at the center of current beauty trend market, were asked to conduct questionnaire of makeup, so interest and awareness of makeup behavior can be understand. If these findings are actively used in the beauty trend, various and effective beauty cultures are considered to be created.

본 연구는 여대생들 간의 메이크업에 대한 관심과 인지도 파악하고자 메이크업에 대한 의식 조사를 통하여, 인식유형별로 메이크업에 따른 심리와 선호하는 메이크업 패턴을 조사였다. 메이크업이 개인에게 정서적으로 자신감과 긍정적 사고를 하는데 도움을 주며, 타인에 대한 사회적 예의의 한 범주라고 생각하였다. 메이크업 인식 차이에 따른 대상의 그룹핑은 이미지 관조군 수용군 관망군 대응군으로 분류 할 수 있었다. 인식 차이에 따른 4가지 유형의 메이크업 관심도는 세부적으로 약간의 차이는 있었으나 메이크업 행위가 대인관계 형성 시 높은 필요도를 차지하고 있었으며, 메이크업 패턴은 피부 톤을 중요시하는 자연스러운 스타일을 선호하였다. 이처럼 현재 뷰티 트렌드의 시장의 주 고객층을 형성하고 있는 20대 여대생의 메이크업에 관한 설문조사를 한 결과 트렌드 메이크업 행위에 대한 관심도와 인지도를 파악할 수 있었으며, 본 연구의 결과를 뷰티 트렌드 개발과 마케팅에 적극 활용하면 다양하고 효과적인 미용문화를 창조할 수 있을 것으로 사료된다.

Keywords

References

  1. M. L. Davis, Visual design in dress. Prentice Hall Inc, Englewood cliffs, 1980.
  2. J. H. Moon, A study on the preference of cosmetics and the purchasing behavior, according to lifestyle of 20s Korean women. Kyung Hee University Dept. of Art Fusion Design, 2004.
  3. S. J. Park, K. S. Park, S. Y. Kim, A study on university woman's behavavior & consciousness for her make-up -Focused on Daejeon . Chungnam region-. Journal of the Korean society of fashion & Beauty, Vol. 4, No. 4, pp. 87-99, 2006.
  4. H. S. Ko, J. W. Ryu, The effect of female's lip color and subject's traits on the impression formation. The journal of the Korean society of make-up design, Vol. 5, No. 2, pp. 203-214, 2009.
  5. J. Graham, Cosmetic considered in context of physical attractiveness: A review. International of cosmetic science, Vol. 2, 1980.
  6. N. H. Rhee, S. E. Lee, A study on the behavior of women student in the University about make-up. Journal of the Korean fashion & costume design association, Vol. 7, No. 2, pp. 87-100, 2005.
  7. E. J. Gang, The influence of the eyebrow make-up on facial image. Journal of the Korean society of fashion & beauty, Vol. 3, No. 2, pp. 31-38, 2005.
  8. J. A Kim, Association Analysis among Psychological Typology. Image sought and Make-up Color as a Psychological Role of Make-up. Journal of the Korean society of beauty and art, Vol. 3, No. 3, pp. 155-168, 2002.
  9. S. H. Baek, I. Y. O, The study on the experience of picture-taking change them psychological of female students. The journal of the society of make-up design, Vol. 5, No. 3, pp. 275-289, 2009.
  10. E. Y. Song, A study on an influence to recognition and make-up for external image within university's women in Jeju region. Journal of the Korean society of beauty and art, Vol. 6, No. 4, pp. 67-85, 2005.
  11. H. J. Bang, J. H. Kim, Visual response assessment according to Make-up image. Journal of Korean society Beauty and Art, Vol. 14, No. 2, pp. 113-122, 2013.
  12. Y. S. Kim, A Study on Make-up Image and Color Preferred by Men of 20s-30s. Journal of Korean Society of Color Studies, Vol. 25, No. 3, pp. 55-66, 2011. https://doi.org/10.17289/jkscs.25.3.201108.55
  13. M. K. Kim, The Study of Emotional Reaction Affecting the Face Image According to Illustration Various Form of Eyeliner. The Korean Society for Aesthetics and Cosmetology, Vol. 12, No. 2, pp. 69-76, 2014.
  14. Y. S. Kim, S. W. Honr, A study on the characteristics of black in the 20th-century makeup. Journal of Korean society of color studies, Vol. 22, No. 2, pp. 37-49, 2008.
  15. J. H. Kim, On the Actual Condition Research according to the Degree of Consciousness and Satisfaction on the Feature of Face of a Woman College Student. Journal of Korean society of cosmetology, Vol. 9, No. 3, pp. 143-153, 2003.
  16. K. M. Lee, J. S. Kim, Influence of correction makeup on physiognomic images. Journal of Korean society of fashion & beauty, Vol. 4, No. 1, pp. 19-27, 2006.
  17. J. A Kim , H. H. Soon, A Study on a Correlation and Preference by Hairstyling and Make-up of Career Women. Journal of the Korean society of beauty and art, Vol. 14, No. 3, pp. 167-184, 2013.
  18. D. Y. Im, Retro Phenomenon of 1960 and 1980's in Make-up Trend Since 2000. Retro Phenomenon of 1960 and 1980's in Make-up Trend Since 2000 Korean Society for Aesthetics and Cosmetology, Vol. 11, No. 1, pp. 35-42, 2013.
  19. S. J. Jeong, K. J. Kanh. The Visual Evaluation of Face Image according to Color Coordination of Makeup. Korean Association of human ecology, Vol. 15, pp. 611-622, 2006.
  20. H. J. Lim, H. Soh, The impact of make-up education on individual's ego. Journal of Korean society of cosmetology, Vol. 17, No. 6, pp. 1121-1128, 2011.
  21. M. H. Birnbaum, Using contextual effects to drive psychophysical scales. Perceptions and psychophysics, Vol. 15, pp. 89-96, 1974. https://doi.org/10.3758/BF03205834
  22. Y. H. Lee, A Study on the Differences of Make-up Color Perception and Preference for the Development of Make-up Color System - Focused on a Female Model in Her Twenties. The Research Journal of the costume culture, Vol. 13, No. 5, pp. 712-728, 2005.
  23. M. Spillane , C. Sherlock, Color and job market in the psychology of cosmetic treatment. New York: Praeger Publisher. 1995.