Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Current status of E-commerce market in China and implication

중국 전자상거래 시장의 최근동향 및 시사점

  • Baek, Young-Mi (Shipping Market Research Center, Korea Maritime Institute)
  • Received : 2014.10.23
  • Accepted : 2015.01.20
  • Published : 2015.01.28
Download PDF
⟨ Previous Next ⟩

Abstract

The economic growth in China takes the step of the Internet/Mobile revolution together. The high internet penetration provided the opportunity to increase the e-commerce market with fast speed. However, due to imbalance of the growth speed and preparation, the problems on various infrastructures and regulations were generated. Therefore, this study investigateed the current status of e-commerce market and sub-categories. This study also discussed about the problem of e-commerce logistics system, consumer protection, R&D investment, and human resources and provided the considerations for the future improvement. Finally, this study diagnosed the mobile payment and internet finance market and new e-commerce tax regulation, and then suggested institutional implications for the international standardization. This study is meaningful to provide the first implication to the Korean exporters after Chinese government had announced market open strategy for the 5 year e-commerce development plan.

인터넷과 모바일 통신망 보급의 빠른 확산 속도와 더불어 중국의 전자상거래 시장은 과거 10년간 72배 성장하였다. 그러나 성장속도 대비 해당 시장의 선진화를 위한 하부구조와 관련 규정의 부재는 최근 국가 경제발전 차원에서 시급히 개선되어야할 문제로 부상하고 있다. 따라서 본 연구에서는 문헌연구를 통해 최근 급성장한 중국 전자상거래의 기반 환경 및 시장현황을 살펴보고, 현재 중국 시장에서 문제로 대두되고 있는 전자상거래상의 주요 이슈를 전자상거래 형태별로 점검하였다. 또한 중국 유통시장에서 가장 큰 문제로 지적되고 있는 전자상거래상의 물류시스템의 문제, 소비자 보호문제, R&D 투자 현황 및 고급인력 확충의 문제를 진단하고 향후 기업차원과 정부차원의 제도 및 시스템 개선을 제안하였다. 마지막으로 본 연구는 특히 과거 연구에서 논의되지 않았던 모바일 결제시장과 인터넷 금융시장 및 전자상거래 중국의 세제 개편내용을 제공하고 국제표준화를 위한 제도적 시사점을 도출하였다. 중국정부의 5개년 전자상거래 육성을 위한 전자상거래 대외시장 개방에 대한 정책 발표 이후, 한국 수출 기업들에게 제공하는 시사점을 처음으로 제안하였다는데 의의가 크다.

Keywords

References

  1. McKinsey, China's Retail Revolution: Online Shopping as a catalyst for growth. McKinsey Global Institute, March, 2013.
  2. W. Noh & M. Kim, The comparative study of Korea and Chinese e-commerce consumers. Life Science Research in Keimyung University, Vol. 39, pp.69-90, 2013.
  3. H. Dong, Y. S. Jang & S. Y. Park, A Study on the Chinese e-commerce legal issues and solutions. Electronic Trade Research, Vol. 7, No. 1, pp. 179-200, 2009.
  4. H. G. Lee & J. H. Han, A Study on the customers' purchase motivation of Chinese internet shopping mall and its relation to shopping channel. Internet E-Commerce Research, Vol. 12, No. 4, pp.51-76, 2012.
  5. S. T. Jeon, H. J. Lee & Y. B Choeg, The study on the benefit of internet shopping mall and its effect to the trust and repurchase intention. Journal of Electronic Commerce, Vol. 12, No. 2, pp.23-52, 2011.
  6. N. Jo, The motivation of internet shipping and its effect of information exploring intention, satisfaction, purchase intention; focused on the Beijing consumers's behavior. Journal of International Area Studies, Vol. 16, No.1 pp.221-239, 2012.
  7. M. S. Ha & J. H. Park, The problems and solutions of the third-party payment in China Study. Electronic Trade Research, Vol. 10, No. 3, pp.21-41, 2012.
  8. J. P. Han, J. H. Park, & Y. S. Kim, A Study on China's B2C e-commerce logistics service issues and developments. Electronic Trade Research, Vol. 11, No. 1, pp.1-25, 2013.
  9. KIEP, The Chinese e-commerce industry development status and problems. The Beijing Office Briefing, Vol. 16, No. 6, 2013.
  10. H. C. Im, The Chinese Delivery market conditions and the implication to the delivery service of post office. Postal Information (KISDI), Vol. 94, pp.99-119, 2013.
  11. R. Dan & S. H. Kim, The determinants of the credit card payment in China's Internet shopping mall. Journal of the Korea Contents Association, Vol. 8, No. 10, pp.172-179, 2013. https://doi.org/10.5392/JKCA.2008.8.10.172
  12. J. B. Liu, Research on the legal aid for ecommerce. Chinese Journal of Intelligence, Vol 1, pp. 16-19, 2012.
  13. S. Pan, Logistics problems and Strategic Analysis under the e-commerce environment. China Foreign Investment, Vol. 289, pp. 100, 2013.
  14. X, Y. Song, Problems of E-commerce logistics and distribution in Oriental Culture and Countermeasures. Industrial economy, Vol 15, pp. 248-249. 2013.
  15. Chinese e-commerce logistics problems and solutions. Technology Forum, Vol 11, pp. 63, 2013.
  16. L. Kuo, Correlation analysis of regional information and regional economic development. Industry and Technology Forum, pp.128, 2008.
  17. Y. Liu, & D. Zhang, Chongqing information technology and e-commerce development level of evidence. Statistics and Decision, Vol 18, pp.93-9, 2008.
  18. W. Song, The problem of asymmetric information in B2C e-commerce. Dalian Jiaotong University, 2008.
  19. Y. Ren, Analysis of current situation and development trend of China's B2C e-commerce. Journal of Chengdu Municipal Party, pp.92-93, 2010.
  20. T. Zhang & B. Zhu, Analysis of China's B2C e-commerce. Commercial Modernization, Vol. 566, pp.142, 2009.
  21. H. Zhang, China's mobile e-commerce applications based on 3G technology. Electronics Technology Research and Development, Vol 3, pp. 20-22, 2013.
  22. S. Y. Xuan, The development trend of mobile e-commerce: the opportunity of a mobile terminal. Modern Business, Vol 19, pp 58, 2013.
  23. J. Wang, Our third party payment industry status quo. Economic and Technological Cooperation, Vol 429, 2011.
  24. Z. Wang & Ju Zhou, Development Status and Countermeasures of Chinese third-party payment. Reform strategy, Vol. 216, 2011.
  25. S. Yan, W. Tian, The third-party online payment of e-commerce. Gansu Science and Technology, Vol 25, No. 3, 2009.
  26. M. Wuing, The construction of the legal system of e-commerce. China Trade, Vol. 12, pp. 242-243, 2012.
  27. China Electronic Commerce Research Center, 2013(a) Chinese e-commerce market data monitoring report. p.10, 2013.
  28. China Internet Network information venter (CNNIC), 2012 China's online shopping market research report. p.20, 2013.
  29. KOTRA, China's online shopping market conditions and selling product analysis. KOCHI , No.13-006, 2013.
  30. Y. Tian, E-commerce logistics and IT issues. Logistics Technology, Vol 31, No. 2, 2012.
  31. WSJ, Alibaba braces for mobile revolution. September 8. 2013. http://www.wsj.com
  32. Ministry of commerce of the people's republic of China, SAIC report.
  33. ChinaDaily, E-commerce law being drafted. Business, Policy and Regulation, May 27, 2013
  34. Deloitte, Trends and Prospects of Mobile Payment Industry in China 2012-2015. 2013.
  35. J. C., Xiang, Thoughts of Chinese E-commerce Tax Collection and Management Problems. Modern Business Trade Industry, Vol. 13, pp. 57-58, 2010.
  36. BOK, Current status and prospect of Chinese e-commerce development, International Economic Review, Vol.19, 2014
  37. KIEP, Development trend of Chinese online finance and problem, Current issues of the Chinese economy Vol.17, No.3, 2014
  38. S. G. Heo, Mobile Payment Technology and Services Satuts. Payment and Information Technology(KFTC), No. 53, pp.1-32. 2013.
  39. J. W. Wei, The China Electronic Invoice Blue Book. China Market, Vol. 34, pp. 48-49, 2011.
  40. Sales tax law. Tonghuashun Finance service network, 2013. 3.
  41. Y. Zeng, X. Guo, Y. Yang. & H Huang, E-commerce Tax Collection and Administration in China. International Conference on Information Management, Innovation and Industrial Engineering. pp. 424-427, 2012.
  42. OECD, Electronic and Mobile Commerce. OECD Digital Economy papers, No. 228, 2013.
  43. National Development and Reform Commission (China). http://www.sdpc.gov.cn/

Cited by

  1. The Study on Strategic Approaches Plan into Chinese Online Market of Korea vol.17, pp.6, 2016, https://doi.org/10.20462/tebs.2016.12.17.6.321