Abstract
This study is analyzes how consumers view the market leading Virtual Wedding Application in order to contribute to the development of the wedding industry in the future. The research consists of the following steps: questionnaires with detailed items were used to develop the application, the wedding application was developed, and questionnaires were used to get consumer responses. The results are as follows: 1) paid application service providing useful information is appropriate for busy consumers. 2) Regular updates regarding wedding trend are needed. 3) Augmented reality or development of HMD based virtual experience programs should be considered as virtual experience technology on smart devices evolve. 4) Wedding consumers want all kinds of instant information to be presented in harmony, so the application should allow consumers to obtain and to purchase information at the same time. 5) The application can help consumers to share the process of total wedding coordination with others around them. 6) Since people's awareness on virtual experience is relatively low, marketing strategies such as identifying the wedding application from other applications should be used as well as promoting useful functions are important.