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Facility Management Strategy of a Korea National Park Based on Importance-Performance Analysis

중요도-성취도 분석에 기초한 국립공원 시설관리 방안에 관한 연구

  • Received : 2015.09.18
  • Accepted : 2015.10.01
  • Published : 2015.12.31

Abstract

The purpose of this study is to approach more analytical facility management strategies for Korea national parks based on visitor awareness. Total number of 214 survey questionnaire of the visitors to a mountain type Deogyu National Park and a coastal type Taean National Park was analyzed employing importance-performance analysis. The result shows that Taean National Park has 4 attributes in 'keep up good work', 3 attributes in 'low priority', and 2 attributes in 'possible overkill'. Deogyu National Park has 3 attributes in 'keep up good work', 4 attributes in 'low priority', and 1 attribute in 'concentrate here'. Satisfaction level of the facility was above average and total satisfaction level of the visit was also higher than 3 points for each park. Deogyu National Park scored higher in both criteria, while Taean National Park was evaluated negative in all detailed items. It may be attributed to a visitor difference between a coastal type national park and a mountain type national park. To increase visitor satisfaction, it is a requirement for facility management to be based on use characteristic of an individual park by the type.

본 연구는 탐방객 인식에 기반한 보다 분석적인 접근의 국립공원 시설관리방안을 제시하고자 하였다. 덕유산국립공원과 태안해안국립공원 탐방객 대상 총 214매를 유효표본으로 기술분석과 중요도-성취도 분석 실시 결과 태안해안국립공원은 지속적 관리노력 필요 항목이 4개, 저우선순위 항목이 3개, 과잉 노력 지양항목이 2개로 평가되었다. 덕유산국립공원은 지속적 관리노력 필요 항목이 3개, 우선시정 필요 항목 1개, 저우선순위 항목이 4개로 나타났다. 관리상태에 대한 전반적인 만족도는 2개소 모두 긍정적이며 국립공원 이용에 대한 종합적인 만족도 또한 3점 이상으로 나타났으나 덕유산국립공원이 태안해안국립공원에 비해 두 분야 모두 더 높게 평가되었다. 태안해안국립공원은 세부 관리속성 모두에서 관리상의 미진한 점이 나타났다. 이는 산악형 국립공원과는 상이한 해상해안형 국립공원의 탐방특성에 기인한 결과로 보이며 국립공원 유형별로 상이한 이용특성의 분석에 기초한 시설관리가 탐방만족 제고를 위한 필수요건으로 판단된다.

Keywords

References

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