Korean Management Science Review (경영과학)

The Korean Operations Research and Management Science Society (한국경영과학회)
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The Effects of Sustainable Management Activity on Corporate and Product Evaluation

지속가능경영 활동이 신뢰와 호혜성지각을 통해 기업과 제품평가에 미치는 영향

  • Park, Sang-June (School of Business Administration, Chonbuk National University) ;
  • Byun, Ji-Yeon (School of Business Administration, Chonbuk National University)
  • Received : 2012.12.24
  • Accepted : 2015.08.20
  • Published : 2015.09.30
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Abstract

Previous studies have demonstrated that the three dimensions of Triple Bottom Line (TBL : economic, social, and environmental responsibility) indirectly affect product/corporate evaluation through reciprocity perception and trust (expertize-based trust and benevolence-based trust). Different from the past studies, this study investigates on the indirect effects as well as the direct effects of the three dimensions on product/corporate evaluation. The empirical results can be summarized as follows. First, reciprocity perception affects benevolence-based trust but it does not expertize-based trust. Second, the effect of economic dimension on product/corporate evaluation is not affected by reciprocity perception and benevolence-based trust, however, the effects of social dimension and environmental dimension on product/corporate evaluation are affected by reciprocity perception and benevolence-based trust.

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References

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