Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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IT SMEs' Product Planning Capability and Manufacturing Capability in the Context of Digital Convergence: The Mediating Impacts of the Product Exterior and Interior Design Capabilities

디지털 융합 환경에서 IT 중소기업의 제품기획능력과 제조능력: 제품외부 및 내부 디자인능력의 매개효과를 중심으로

  • Received : 2015.10.12
  • Accepted : 2015.12.20
  • Published : 2015.12.28
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Abstract

IT SMEs' product planning, product design, and manufacturing capabilities are of importance to creating their sustainable competitive advantages in the context of digital convergence. However, there have been few empirical studies investigating the relationships among them, which has made this research attempt to model the relationships and empirically test them. Especially, this study divided IT SMEs' product design capability into the product exterior and interior design capabilities and focused on the mediating effects of the product exterior and interior design capabilities between the product planning and manufacturing capabilities. By analyzing the 310 samples of Korean IT SMEs with the ordinary least squares regression analysis, this study has empirically revealed that IT SMEs' product exterior and interior design capability jointly and fully mediate the positive relationship between their product planning and manufacturing capabilities.

디지털 융합 환경에서 제품기획능력, 제품디자인능력 및 제조능력은 IT 중소기업의 지속적인 경쟁우위를 창출하는 데에 매우 중요하다. 그러나, 이러한 주요 능력들간의 관계를 규명하는 실증 연구들이 거의 부재하여, 본 연구는 IT 중소기업의 제품기획능력, 제품디자인능력 및 제조능력 사이의 관계를 모형화하고 이에 대한 실증 분석을 실시하였다. 특히, 본 연구는 IT 중소기업의 제품디자인능력을 제품외부 디자인능력과 제품내부 디자인능력으로 구분하고 이러한 두 가지 형태의 디자인능력이 IT 중소기업의 제품기획능력과 제조능력 사이에 미치는 매개효과에 초점을 맞추었다. 본 연구는 310개의 한국 IT 중소기업을 대상으로 실시한 최소자승회귀분석 결과를 통해 IT 중소기업의 제품외부 디자인능력과 내부 디자인 능력은 제품기획능력과 제조능력 사이에 존재하는 양(+)의 관계를 함께 완전 매개한다는 것을 실증적으로 보여준다.

Keywords

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