The Korean Journal of Food And Nutrition (한국식품영양학회지)

The Korean Society of Food and Nutrition (한국식품영양학회)
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A Study on the Association among Satisfaction of Nutrition Labeling, Change of Purchase Behaviors, and Dietary Life Care, based on the Awareness of Nutrition Labeling at Expressway Rest Areas

고속도로 휴게소 영양표시 인식 여부에 따른 영양표시 만족도, 구매행동 변화 및 식생활관리에 관한 연구

  • Kong, Jung-Eun (Nutrition Safety Policy Division, Ministry of Food and Drug Safety) ;
  • Moon, Jin-Ah (Nutrition Safety Policy Division, Ministry of Food and Drug Safety) ;
  • Kim, Jong-Wook (International Cooperation Office, Ministry of Food and Drug Safety) ;
  • Yeon, Jeeyoung (Dept. of Food and Nutrition, Seowon University)
  • 공정은 (식품의약품안전처 영양안전정책과) ;
  • 문진아 (식품의약품안전처 영양안전정책과) ;
  • 김종욱 (식품의약품안전처 국제협력담당관실) ;
  • 연지영 (서원대학교 식품영양학과)
  • Received : 2015.09.24
  • Accepted : 2015.12.03
  • Published : 2015.12.31
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Abstract

This study was to investigate the association among satisfaction of nutrition labeling, change of purchase behaviors, and dietary life care, based on the awareness of nutrition labeling at expressway rest areas. The subjects (n=903) were divided into two groups, according to the awareness of nutrition labeling: Awareness of Nutrition Labeling (ANL) group, n=367; Non Awareness of Nutrition Labeling (NANL) group, n=536. Effort of health care and identification of nutrition labeling was significantly higher in the ANL group, compared with the NANL group. As for the main reason for not identifying nutrition labeling, 'not interested in nutrition labeling' was the highest in the ANL group, and 'Don't know nutrition labeling is provided' in the NANL group. Identification ratio of nutrition labeling in future was significantly higher in the NANL group, compared with the ANL group among the subjects who didn't identify nutrition labeling before. After their becoming aware, a change of food purchase after reading the nutrition labeling was significantly higher in the ANL group, compared with the NANL group. Health beliefs on the nutrition labeling were significantly higher in the ANL group, compared with the NANL group. Satisfaction of nutrition labeling was also significantly higher in the ANL group, compared with the NANL group. The ANL group also expressed a necessity of expansion of nutrition labeling, compared with the NANL group. In the ANL group, identification of nutrition labeling was significantly higher in the hard effort group, compared with the little effort group of dietary life care. Therefore, improvement and campaign of nutrition labeling for consumers at expressway rest areas, especially for the NANL group, will be effective in identifying nutrition labeling for their health care.

Keywords

References

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