Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
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Influential Factors on the Consumption of Family Look Clothes

패밀리룩의 소비에 대한 영향요인

  • Cui, Xinyan (Dept. of Home Economics, Korea University Graduate School) ;
  • Lee, Yoon-Jung (Dept. of Home Economics Education, Korea University)
  • 최흔연 (고려대학교대학원 가정학과) ;
  • 이윤정 (고려대학교 가정교육과)
  • Received : 2015.08.03
  • Accepted : 2015.12.04
  • Published : 2015.12.31
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Abstract

When parents and their children wear matching clothes, ranging from one item to the entire wardrobe, we call this the "family look." The purpose of this study was to identify the factors that influence family look clothes consumption. It was proposed that mothers' familism tendencies, playfulness, and demographic characteristics were the main factors that decided the extent of the purchase and usage of family look clothes. A survey was conducted between September 23 and 29, 2013 with mothers who have purchased and wore family look clothes. The age of the women ranged from 20s to 40s. The results showed that the number of family look items is influenced by mothers' familism tendencies and playfulness. Also the favorite family look style depended on the familism tendency, playfulness, and the age of the child(ren). The results of this study are expected to provide implications to apparel companies that produce family looks.

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References

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