대한산업공학회지 (Journal of Korean Institute of Industrial Engineers)

  • 제41권6호
  • /
  • Pages.530-539
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  • 2015
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  • 1225-0988(pISSN)
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  • 2234-6457(eISSN)
대한산업공학회 (Korean Institute of Industrial Engineers)
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포괄적 비즈니스 모델 프레임워크 구축 및 적용 : 헬스케어 비즈니스 모델을 중심으로

Establishment and Application of a Comprehensive Business Model Framework : Focusing on Healthcare Business Models

  • 연영희 (포항공과대학교 기술경영대학원) ;
  • 이백희 (포항공과대학교 산업경영공학과) ;
  • 김은하 ((주)휴머노피아) ;
  • 박보영 ((주)휴머노피아) ;
  • 유희천 (포항공과대학교 산업경영공학과)
  • Yeon, Younghee (Graduate program of Technology and Innovation Management, Pohang University of Science and Technology) ;
  • Lee, Baekhee (Department of Industrial and Management Engineering, Pohang University of Science and Technology) ;
  • Kim, Eunha (R&D Research Team, Humanopia, Co.) ;
  • Park, Boyoung (R&D Research Team, Humanopia, Co.) ;
  • You, Heecheon (Department of Industrial and Management Engineering, Pohang University of Science and Technology)
  • 투고 : 2015.02.25
  • 심사 : 2015.09.17
  • 발행 : 2015.12.15
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초록

A business model (BM) can be developed based on a business model framework (BMF) consisting of key components such as value proposition, customers, and resources. To systematically generate and analyze emerging BMs such as healthcare BM, an integration of diverse BMF components is needed. The present study is to establish a comprehensive BMF and evaluate its applicability to healthcare BMs. Based on a review of eight BMF studies, ten BMF components were identified and classified into five major components (value proposition, resources, organizing model, customers, and revenue model) and five minor components (technology, service platform, delivery, competitive strategy, and growth/exit) by analyses of frequency and functional importance. Lastly, the BMs of three emerging healthcare companies (WellDoc, Inc., CFW Shops, and Aravind Eye Care System) were analyzed and compared in terms of the proposed BMF components. The comprehensive BMF components presented in the study can be of help for developing new BMs and analyzing the strengths and weaknesses of BMs.

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