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Education-Training Program for Hotel Employees by Importance Performance Analysis

호텔종사원의 교육훈련프로그램에 대한 중요도와 만족도 분석

  • Park, Jae-Wan (Dept. of Hospitality Management, Namseoul University)
  • 박재완 (남서울대학교 호텔경영학과)
  • Received : 2014.10.15
  • Accepted : 2014.11.06
  • Published : 2014.11.30

Abstract

The purpose of this study was to provide basic knowledge and a proper education-training program for hotel enterprises. The results are as follows. First, an education-training program was focused on five factors. Service quality, Job, Organization culture, Self improvement, and Language. Second, the Importance Performance Analysis Result show that Keep the Good Work variables are the Customer reception, Food hygiene, Hygienic management, Cooking, First aid, Self development, and Communication. Possible excesses include Customer satisfaction, Business vision, Brand, Prevention of sexual harassment, Multiple cultures. Finally, an education training program should focus mainly on 'Manner', 'Table manner', 'Personal hygiene' and 'Chinese'.

본 연구는 호텔 교육훈련 프로그램 운영의 기초자료를 제공하기 위하여 호텔종사원을 대상으로 중요도-만족도 분석을 실시하여 그 결과를 바탕으로 교육훈련 프로그램 운영방안을 제시하는 것이다. 연구목적을 달성하기 위하여 실증분석을 실시하였으며 수도권의 특급호텔에 근무하고 있는 종사원을 대상으로 219부를 본 연구에 활용하였다. 본 연구의 주요결과는 다음과 같다 첫째, 호텔종사원 교육훈련 프로그램에 대한 중요도와 만족도 분석결과 중요도 항목에서는 서비스품질교육 요인인 '고객접객교육(4.29, 1위)'과 만족도에서는 자기계발교육 요인인 '자기개발교육(3.65, 1위)'이 가장 높은 순위로 조사되었다. 둘째, 중요도 값이 만족도 값보다 모두 높게 나타나 종사원들은 전반적으로 교육훈련 프로그램에 대한 인식이 만족스럽지 못한 것으로 나타났다. 셋째, IPA(Importance Performance Analysis) 분석결과 향후 집중해야 할 중점개선 부분은 서비스 품질요인인 '예절교육', '테이블매너교육', '개인위생교육' 등의 항목과 외국어교육 요인인 '중국어교육' 항목으로 조사되었다.

Keywords

References

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