Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A study on the entrepreneurial intention determinants of university students

대학생들의 창업의지 결정요인에 관한 연구

  • 홍정표 (원주 한라대학교 레저관광경영학과) ;
  • 양해술 (호서대학교 벤처전문대학원)
  • Received : 2014.08.19
  • Accepted : 2014.11.20
  • Published : 2014.11.28
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Abstract

This study explored the entrepreneurial intention of university students by empirical study on them and studied the various variables, which have impact on their entrepreneurial intention. The result of examination on the impact factors of each independent variable on entrepreneurial intention was as following. There were significant relation with individual ability in individual characteristics and with safety orientation, autonomy orientation, technology orientation and business orientation in career orientation. The examination result on the impact of entrepreneurial environment on entrepreneurial intention was as following. There was significant relation between individual network and entrepreneurial policy. It was also possible to find that a student, who received entrepreneurial education as one of control variables, has higher entrepreneurial intention than a student who did not receive entrepreneurial education. Especially, business orientation was the most significant factor on entrepreneurial intention among multiple significant variables. Therefore, diverse entrepreneurial education programs should be developed and supplied so that university students can create business idea of own and reinforce the design ability related to the business.

이 연구에서는 대학생들 대상으로 하는 경험적 연구를 통해 그들의 창업의지를 살펴보고, 창업의지에 영향을 미치는 다양한 변수들을 살펴보았다. 창업의지에 대한 각 독립변수들의 영향요인을 검증한 결과, 개인적 특성에서는 개인역량이, 경력지향에서는 안전지향, 자율지향, 기술지향, 사업지향이 각각 유의미한 관계로 나타났다. 창업환경이 창업의지에 미치는 영향을 분석한 결과에서는 개인적 네트워크와 창업정책이 유의한 관계가 있는 것으로 확인되었고, 통제변수의 하나로 살펴본 창업교육 유무에서는 창업교육을 받았던 학생이 그렇지 않은 학생에 비해 창업의지가 높아지는 것을 확인할 수 있었다. 특히, 다수 변인의 유의성에도 불구하고 창업의지에 가장 유의미한 요인으로 나타난 것은 사업지향성이다. 따라서 대학생들 스스로 사업에 대한 아이디어를 구상하고 이와 관련된 설계 및 자기역량을 강화할 수 있는 다양한 창업 교육 프로그램을 개발, 보급해야 할 것이다.

Keywords

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