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Study on the Local Factors Affecting Availability of Car-Sharing in Seoul

서울시의 카셰어링 이용도에 대한 지역적 요인특성분석

  • Choi, Hyunsu (Global Marketing Division, Korea Railroad Research Institute) ;
  • Park, Juntae (Korea Railway Association, CheongNyangni Station)
  • Received : 2014.07.21
  • Accepted : 2014.09.25
  • Published : 2014.10.31

Abstract

This research focuses on the current trend of 'Sharing Transportation' to clarify the regional factors having a decisive effect on the use of Car Sharing. To accomplish this, the current research is built a Database of the regional characteristics of Car Sharing spots based on railway stations in Seoul and performed an analysis of the primary regional factors affecting Car Sharing usage. As a result, we found conclusive factors affecting the use of Car Sharing. This research can be utilized for establishing strategies and effective measures to support the use of Car Sharing and sustainable development with respect to issues of motorization.

본 연구에서는 카셰어링 이용특성자료 및 GIS를 활용하여 입지특성과 관련된 도시 및 지역적 사회경제에 대한 DB를 구축하였으며, 주성분분석을 통해 잠재변수를 도출하였고 요인점수를 활용한 다중회귀분석을 통해 영향변수의 의미를 살펴보았다. 업무중심지역 및 역세권지역, 대학교인근지역에서의 활용도가 높았고, 특히, 전기차에 대한 관심도가 카셰어링 이용도에 영향을 미치는 것으로 파악되었다. 한편, 금융기관이 집중된 지역 및 영업용(택시)차량 배치가 많은 지역에서는 이용이 제한되는 것으로 나타났다. 본 연구의 분석결과는 향후의 카셰어링의 활성화와 공유가치에 대한 시민의 이해도 향상과 소유에서 공유로의 발상전환에 기여할 것으로 판단된다.

Keywords

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