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D2D Advertisement Dissemination Algorism based on User Proximity and Density

인접성과 사용자 밀집도 정보 기반 D2D 광고 확산 알고리즘

  • Kim, JunSeon (Department of Electrical, Electronic and Control Engineering, Hankyong National University) ;
  • Lee, Howon (Department of Electrical, Electronic and Control Engineering, & IITC, Hankyong National University)
  • Received : 2014.06.10
  • Accepted : 2014.07.23
  • Published : 2014.10.31

Abstract

We designate multiple target areas for the advertisement disseminations in order to resolve the problem of advertisement transmission efficiency degradation due to overlapped device-to-device (D2D) transmissions and unnecessary advertisement transmissions. We here propose an efficient advertisement dissemination algorithm based on pre-selected target areas considering user density. In our proposed algorithm, relay nodes are gradually selected according to the locations of the target areas. We mathematically analyze D2D advertisement coverages of our proposed algorithm, and compare the various simulation results of the proposed algorithm with those of the conventional algorithm according to the several simulation scenarios via intensive simulations.

본 논문에서는 사용자들의 인접성(Proximity)과 밀집도(Density) 정보를 기반으로 D2D 광고 확산 목표 지역을 설정하고, 이 지역들을 대상으로 광고 전송을 수행함으로써 기존의 D2D 광고 확산 알고리즘에서 특정 지역으로 광고 전송이 편중되고 광고 범위 중첩되는 광고 효율 저하 문제를 해결하고자 한다. 본 논문에서 제안하는 광고 확산 알고리즘은 광고 확산을 위해 설정된 목표지역을 기반으로 광고 확산 경로를 점차적 설정하여 확장해 나감으로써 D2D 광고 확산 효율 향상에 기여한다. 또한, 제안 방안의 D2D 광고 확산 범위에 대해서 수학적으로 분석하고, 시뮬레이션을 통하여 다양한 사용자 밀집도 환경에 대한 기존 방안과 제안 방안의 성능 결과를 비교 분석한다.

Keywords

References

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Cited by

  1. Performance Evaluation of D2D Advertisement Dissemination Algorithms with Maximum Distance and Transmission Efficiency Based Relay Selections vol.19, pp.2, 2015, https://doi.org/10.6109/jkiice.2015.19.2.287